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- Globalization Versus Normative Policy: A Case Study on the Failure of the Barbie Doll in the Indian Market by Priti Nemani
In his often cited opinion on trademark law, Judge Kozinski of the Ninth Circuit Court of Appeals succinctly identified both the significance and the tension embodied in the Barbie doll figure. Barbie leads in the world of young females, with her vast wardrobe, her extensive life experiences, and her many diverse friends. In a drive [...]