UH Manoa Campus Events Calendar
Developing A Tourism Distribution Strategy Seminar
September 17, 4:30pm - 6:00pmManoa Campus, George Hall, Room 227
Developing an effective tourism distribution strategy has become increasingly challenging given the proliferation of channels and diverse paths to the market available to suppliers today. This seminar outlines how a practical seven step framework for channel design was developed by drawing on the broader distribution literature and the experience of a major five year research project in New Zealand. These steps are then illustrated in more detail and the practical application of the framework is discussed.
Doug Pearce is Professor of Tourism Management in the Victoria Management School, Victoria University of Wellington, New Zealand. He was leader of the recently completed five year project "Innovation in New Zealand Tourism Through Improved Distribution Channels" funded by the Foundation for Research, Science and Technology.
Event Sponsor
School of Travel Industry Management, Manoa Campus
More Information
Pauline Sheldon, 956-8078, psheldon@hawaii.edu
| Wednesday, September 17 | |
| 9:00am | Tenure and Promotion Information Meeting Hawaii 309 |
| 9:00am | Molecular Biosciences & Bioengineering Final Oral Agric. Science 219 |
| 9:00am | 14th Annual Study Abroad Fair Campus Center Mall and Courtyard |
| 11:30am | Enter Laughing Kuykendall 106 |
| 11:30am | Campus Center Board Constituency Day Campus Center Forum (2nd floor) |
| 12:00pm | Digital Democracy and Digital Citizenship Burns 2118 |
| 1:45pm | HCC Activity: Meet the Mayoral Candidates 874 Dillingham Blvd, Building 2 Room 201 (Norman Loui Conference Center) |
| 1:45pm | HCC Activity: Meet the Mayoral Candidates 874 Dillingham Blvd, Building 2 Room 201 (Norman Loui Conference Center) |
| 3:30pm | Fall 2008 Faculty Lecture Series Hamilton Library, Room 301 |
| 4:30pm | Developing A Tourism Distribution Strategy Seminar George Hall, Room 227 |
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