Developing A Tourism Distribution Strategy Seminar

Developing an effective tourism distribution strategy has become increasingly challenging given the proliferation of channels and diverse paths to the market available to suppliers today. This seminar outlines how a practical seven step framework for channel design was developed by drawing on the broader distribution literature and the experience of a major five year research project in New Zealand. These steps are then illustrated in more detail and the practical application of the framework is discussed.

Doug Pearce is Professor of Tourism Management in the Victoria Management School, Victoria University of Wellington, New Zealand. He was leader of the recently completed five year project "Innovation in New Zealand Tourism Through Improved Distribution Channels" funded by the Foundation for Research, Science and Technology.

Event Sponsor
School of Travel Industry Management, Manoa Campus

More Information
Pauline Sheldon, 956-8078, psheldon@hawaii.edu

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