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Aquaculture Business Management and Marketing

July 29, 9:00am - 4:00pm
Mānoa Campus, Ballroom, Campus Center

To help the U.S. aquaculture industry survive difficult economic times and challenges, the National Aquaculture Association (NAA) and the United Soybean Board are offering a series of grower workshops in 2013.

This industry has an unprecedented opportunity for growth, but that growth will require that producers be armed with business development skills that can lead to sound management and the development of viable long-term growth strategies.

The NAA speakers are Dr. Carole Engle, Dr. Madan Dey and Linda ODierno. In addition, NAA will provide the participants all program materials.

Dr. Engle has worked with more than 100 catfish farmers to develop comprehensive financial analyses and business plans. The workshop will discuss what steps were taken by the catfish farmers who survived these difficult financial times and what the early warning signs were for farms that did not survive. A simplified system to conduct an annual checkup of financial health will be presented with supporting materials (workbook and flash drive with electronic materials).

Dr. Dey will share summaries of trends in prices and quantities sold for the most important regional aquaculture products. The trend analysis was developed using retail scanner data from 52 cities across the United States during a seven year period (2005-2011). Individual producers will have the opportunity to request customized reports. Similar customized market intelligence reports can cost thousands of dollars. Competing products will also be discussed.

Linda ODierno will present information on developing new, innovative marketing strategies that can help reduce costs and increase profits for small growers. E-marketing, Community Supported Agriculture (CSA), niche marketing, product branding, exporting, and farmers markets will be discussed. Organizational structures that include vertical and horizontal integration (producer organizations), contract growing, and multi-level marketing will be covered. Product placement, pricing, and cost-effective distribution schemes will be emphasized.

Parking (at the structure of lower UH Manoa Campus), Coffee Breaks and Lunch are Free - provided RSVP to:

Sponsored by:
Aquaculture and Livestock Support Services unit of the State of Hawaii Department of Agriculture University of Hawaii Sea Grant College Program & Hawaii Aquaculture and Aquaponics Association

Event Sponsor
HNFAS, CTAHR, Mānoa Campus

More Information
Dr. Tetsuzan Benny Ron, 956-2196,,

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