Professor Department of Marketing, University of Hawai`i at Manoa

Interests: Marketing communications, health care marketing, and global branding; he has significantly contributed to the introduction of a cross-cultural approach in the area, particularly through his works in cross-cultural consumer behavior and Southeast Asian studies

CIS Dissertation Committees: Mauricio Sanchez Featherman (member)

Website: http://mkt.shidler.hawaii.edu/docs/faculty/alden/index.html