For everyone: Change the way you think/talk about education in your daily life. For example, say “She obtained her education…” instead of “She received her education…”. And think “How can I engage in learning?” instead of “Is the teacher engaging me?”
For upper-elementary/middle school teachers: Have students watch the Gift video and then write a response to “Why is learning like opening a wrapped present?”
For high school counselors/administrators: Organize a poster contest for students to create education-related posters based on one of the PSAs. For example, see the Education is a Gift poster (PDF).
For families: Watch the PSAs and discuss the messages and how they apply to you.
For community meetings/events: Play the PSAs before the start of your meeting/event for the audience to watch.
For agencies/organizations: Organize (in partnership with your local cable, network, and PBS stations and businesses) a PSA contest in which school teams develop their own messages/scripts after watching the Education PSAs. Winning entries will be finalized and broadcast throughout the year.
National media campaign funded by federal grant seed money.