Gitiara Nasreen - "Whitening People of Color: The Racial Construction of Beauty for the (Market) Beast"
Time: 02:00 PM–03:30 PM
Location: @ Kuykendall 209
By: Gitiara Nasreen, University of Dhaka
Tuesday, August 26, 2014
2:00- 3:30 pm
While thousands of images are beamed through myriad visual channels, most women of Bangladesh are still attached to a fixed definition of beauty, predominantly that of a white skin. The pale-skin fetish may have its roots in the histories of domination by white-skinned people; however it has been reinforced and perpetuated by the expanding cosmetics industry and omnipresent media commercials. Unfortunately, Bangladesh is not the only country where this craze persists. A 2011 report of the World Health Organization reveals that women (and some men) of quite a few countries of the world use the fairness products on a regular basis. Due to the far-reaching effects of this drift on an individual and on society, this paper will explore different dimensions involved in skin whitening product commercials.
Based on textual analysis of relevant TV commercials available on internet, secondary data, and author’s experience of campaigning against whiteness products in Bangladesh, this presentation will reveal the complexities of advertisements’ narratives in a globalized cultural context.
Past Events CSAS Closed for Summer "Brave New South Asia: Science, Technology and Society" - Day 3 of CSAS Annual Symposium "Brave New South Asia: Science, Technology and Society" - Day 2 of CSAS Annual Symposium "Brave New South Asia: Science, Technology and Society" - Day 1 of CSAS Annual Symposium Dr. Nayan Shah - Empires, Economy and the Transits of Sex Dr. Nayan Shah - "Race, Sexuality, and Asian American Studies" RWCLS Seminar - Nandini Chandra RWCLS Lecture - Nandini Chandra, 2/19 Oceania Literary Series - South Asian Diaspora Poetry Asia and the Pacific in German Culture Conference - 2/14-2/15 RWCLS Lecture by Dr. Sapana Doshi (Hosted by the UH Manoa Department of Geography) RWCLS Seminar by Dr. Dhrubesh Regmi: Music and Intellectual Property Rights in Nepal RWCLS Lecture by Dr. Dhrubesh Regmi: Music For Peace and Harmony: The Efforts of Sukarma in the Nepali Context Book Launch for Prof. Kazi Ashraf CSAS/School of Public Health Lecture by Anusha Bharadwaj Look Back: Move Forward - Anniversary Dance Concert LSAC's 3rd Annual Bollywood Night Lecture Demonstration: Rhythmic Structures in Bharatanatyam Technique by Dr. Anita Vallabh CSAS Fall Get Together Lecture by Dr. Elizabeth Louis "Cedar" - Thursday, Oct.10, 12-1pm, Saunders 443 Lecture by Dr. Kazi Ashraf - "The Hut in the Forest: Asceticism and Architecture" P. Sainath Event - Lecture for the Political Science Colloquium Series P. Sainath Event - Reception followed by Public Lecture P. Sainath Event - Hālau ʻO Haumea, Kamakakūokalani Center for Hawaiian Studies Land, Water, Seeds - Church of the Crossroads Land, Water, Seeds: The Roots of the Agricultural Crisis in India, Hawaii, and Beyond Land, Water, Seeds - Moloka‘i Event Bollywood & Beyond: Costume in Indian Film Film Showing of "A Tribe of His Own," a film about P. Sainath, India's Foremost Investigator Violence Against Women and Girls in Public Spaces Sensing South Asia - CSAS 30th Annual Symposium Forum for Graduate Students Interested in the Study of South Asia RWCLS Seminar - David Gordon White RWCLS Lecture - David Gordon White Book Launch for Professor Kazi Ashraf A Talk by Bryce Beemer, Department of History, UH Manoa, 2/21, 1-2:15pm, Sakamaki A201 Taiko Drum and Dance - UHM Dance Production T.V. Paul "War Making and State Building: Pakistan in Comparative Perspective Words in the World: Literatures, Oratures, and New Meeting Grounds Vandana Shiva Hawai'i Seed Tour HER-STORY - Women's Autobiographies in Hindi by Dr. Monika Browarczyk Bollywood Night and Nepali Music Ensemble Colloquium - Bryce Beemer, Thursday, 11/1 @12pm, Tokioka Room (Moore 319) CSAS Fall Semester Get Together Book Launch: Prof. S. Shankar's Flesh and Fish Blood: Postcolonialism, Translation, and the Vernacular " We Are All Sikhs:" A Teach-In on the Sikh Temple Shooting in Wisconsin Professor Reece Jones' Book Launch European Encounters with Islam in Asia (1500-1800) 18th Annual Study Abroad Fair Women's Studies Colloquium Series - Presentation by Dr. Anna M. Stirr Bollywood Mondays - The Dirty Picture (2011) The City Vulnerable: Plan Making and the Making of Modern Disasters Rama Watumull Collabaorative Lecture Series Seminar: Dr. Susan Bayly (University of Cambridge) Rama Watumull Collaborative Lecture Series: Dr. Susan Bayly (University of Cambridge) Rama Watumull Collaborative Lecture Series featuring Nazli Kibria CSAS Spring Colloquium Series: Dr. L. Ayu Saraswati Bharatanatyam Performance by Rama Watumull Distinguished Indian Scholar Anita Shanmuganathan 4-6pm Fall Get-Together at Tokioka Room, Moore 319. For our Fall 2011 events check back with us in August. Bollywood Dance Night and student showcase of Hindi language Rama Watamull Collaborative Lecture Series featuring Rupal Oza Invited Lecture by Nitasha Sharma Invited Lecture by Arvind Rajagopal Special screening of Ramchand Pakistani Media, Culture & Democracy in South Asia Lecture and Discussion Colloquium Talk and Discussion Dr. Saurabh Dube Lecture Dr. Ishita Banerjee Lecture Kathakali Residency