MKT 130 :: Principles of Retailing
Fall 2013 @Leeward CC

CRN: 54307
Credit Hours: 3
Instructor: Kerri Lum
kerrilum@hawaii.edu
Instructional Mode: Online
Dates: 08/26/2012 - 12/12/2012
Course Prerequisites: Prerequisite: ENG 21 and ENG 22 with a grade of C or better or equivalent or consent of instructor.
Rec Preparation BUS 120 and MKT 120.
Course Description: An introductory view of retailing and its relative position in the marketing chain. Primary emphasis is on the basic functions of a retail store, including finance and control, operations, personnel, merchandising and sales promotion.
Updated: Thursday, March 21, 2013 12:57:44