HOST 258 :: Hospitality Marketing
Spring 2014 @Hawaii CC

CRN:
16732 (E. HI), 16733 (W. HI)
Credit Hours:
3
Instructor:
James Ferguson
jferg@hawaii.edu
961-7351 (Ph)
974-7755 (Fax)
Instructional Mode:
ITV
Instructional Mode:
ITV
Dates:
01/13/2014 - 05/14/2014
Schedule:
MW
9:30am- 10:45am
Origination Site: HawCC
Receive Sites: West Hawaii
Course Restrictions:
Open to UH students in Hawaii county only.
Course Requirements:
In person attendance required.

Tests and other work will be done via the internet.
Course Prerequisites:
CoReq: HosT 101 (or prior completion)
Recommended: Completion of 2 semesters of study in the Hospitality and Tourism program.
Course Description:
A study of modern marketing techniques and concepts for the Hospitality industry, including human factors, consumer demand, and planning.
Textbooks:
1) Hospitality Sales and Marketing, 5th edition (REQUIRED)
By: James R. Abbey
Publisher: Educational Institute of AHLA, 2008
ISBN: 978-0-86612-325-9

http://www.bookstore.hawaii.edu/hilo/SelectTermDept.aspx
Technical Requirements:
http://www.hawaii.edu/dl/interactivevideo

Internet access and email access required.
Updated:
Friday, October 25, 2013 10:37:04