MKT 160 :: Advertising & Promotion
Spring 2014 @UH Maui College

47582(KAH), 47583(LAH), 47584(MOL), 47585(LAN), 47592(HAN), 47593(DE)
Credit Hours:
Marti Wukelic
662-3911 (Ph)
Instructional Mode:
Instructional Mode:
01/13/2014 - 05/15/2014
6:00pm- 9:00pm
Origination Site: UH Maui College (Kahului)
Receive Sites:Kauai CC, UH Hilo, UH Maui College (Kahului), UHMC Hana Education Center, UHMC Lahaina Education Center, UHMC Lanai Education Center, UHMC Molokai Education Center
Schedule Notes:
HITS Locations:
UH Maui College Kaaike Building Room 107
UHMC Hana Education Center Sky room
UHMC Lahaina Education Center Room 101
UHMC Lanai Education Center Room 102
UHMC Molokai Education Center Room 101
Kauai CC Learning Resource Center Room 121C
UH Hilo Media Services Room 350
Course Requirements:
In person attendance at one of ITV classrooms listed above.
Course Prerequisites:
ENG 19 with grade C or better, or placement at least ENG 22, or consent.
Course Description:
Introduces the principles of advertising and promotion including sales promotion, publicity, pubic relations, and selling, and their relationship to the marketing system. Stresses strategies of informing, persuading, and integrating information to create a positive image.
Friday, October 11, 2013 18:30:53