MKT 120 :: Principles of Marketing
Spring 2014 @UH Maui College

CRN:
47870(KAH), 47871(LAN/HAN), 47872(DE), 48033(MOL)
Credit Hours:
3
Instructor:
Chris Rho
crho@hawaii.edu
984-3334 (Ph)
Instructional Mode:
Online
Instructional Mode:
Online
Dates:
01/13/2014 - 05/15/2014
Course Requirements:
Email instructor at crho@hawaii.edu for course information after registering.
Course Prerequisites:
ENG 19 with grade C or better, or placement at least ENG 22, or consent
Course Description:
Introduces marketing principles including: channels of distribution, pricing, government regulations, consumeer behavior, marketing functions and organization, product analysis, and promotional activity.
Technical Requirements:
Updated:
Tuesday, October 29, 2013 12:22:54