MKT 120 :: Principles of Marketing
Spring 2014 @UH Maui College

CRN: 47870(KAH), 47871(LAN/HAN), 47872(DE), 48033(MOL)
Credit Hours: 3
Instructor: Chris Rho
crho@hawaii.edu
984-3334 (Ph)
Instructional Mode: Online
Dates: 01/13/2014 - 05/15/2014
Course Requirements: Email instructor at crho@hawaii.edu for course information after registering.
Course Prerequisites: ENG 19 with grade C or better, or placement at least ENG 22, or consent
Course Description: Introduces marketing principles including: channels of distribution, pricing, government regulations, consumeer behavior, marketing functions and organization, product analysis, and promotional activity.
Textbooks: http://www.bookstore.hawaii.edu/maui/SelectTermDept.aspx
Technical Requirements: http://www.hawaii.edu/dl/onlinelearning
Updated: Tuesday, October 29, 2013 12:22:54