BUSA 304 :: Consumer Behavior
Spring 2014 @UH West Oahu

CRN: 69017
Credit Hours: 3
Instructor: E. Keaunui
ekeaunui@hawaii.edu
Instructional Mode: Online
Dates: 01/13/2014 - 05/09/2014
Course Requirements: This is an internet class with chat times TBA.
Course Description: Examination of major influences on those who buy and use products. Assessing social, personal, and psychological influences including reference groups in the purchasing decision process. Application of principles to select marketing problems.
Textbooks: Books may be purchased at the West Oahu bookstore or ordered online at http://www.bookstore.hawaii.edu/westoahu.
Technical Requirements: Access the class through https://laulima.hawaii.edu. Use your UH username and password to login. Computer requirements for online courses and Laulima tutorials are available at http://www.uhwo.hawaii.edu/academics/distance-learning/online-student-tutorials/
Updated: Monday, October 28, 2013 09:28:39