MKT 130 :: Principles of Retailing
Fall 2014 @Leeward CC

CRN: 50745
Credit Hours: 3
Instructor: TBA
Instructional Mode: Online
Dates: 08/25/2014 - 12/19/2014
Course Requirements: Students must check their UH email for course correspondence
before the first day of instruction. For additional information, please contact the instructor via email (kerrilum@hawaii.edu).
Course Prerequisites: Rec Prep: BUS 120 and MKT 120. Prerequisite: ENG 21 or ENG 22 with a grade of C or better or equivalent or consent of instructor. Students must check their
UH email for course correspondence before the first day of instruction. To be successful in this course, students must (1) have full regular access to a computer
and to the Internet; (2) have basic computer skills (opening, saving, renaming files); and (3) be familiar with a standard word processor (i.e. MS Word); (4)
proficient in navigating the WWW and downloading files; and (5) have a UH email address.
Course Description: An introductory view of retailing and its relative position in the marketing chain. Primary emphasis is on the basic functions of a retail store, including finance and control, operations, personnel, merchandising and sales promotion.
Updated: Tuesday, March 11, 2014 13:15:17