MKT 120 :: Principles of Marketing
Summer 2014 @Leeward CC

CRN: 58204
Credit Hours: 3
Instructor: Cynthia Spencer
cljs@hawaii.edu
455-0206 (Ph)
453-6735 (Fax)
Course URL: https://laulima.hawaii.edu/
Instructional Mode: Online
Dates: 07/07/2014 - 08/14/2014
Course Requirements: Students will be contacted by their instructor by UH email before the first day of instruction. Students must check their UH email for course correspondence before the first day of instruction.
Course Prerequisites: Prerequisite: ENG 21 and ENG 22 with a grade of C or better or equivalent.
Course Description: Principles of Marketing provides an introduction to marketing concepts and the application to the process of marketing products, services, and ideas to provide value and benefit to both for-profit and non-profit organizations. Student will develop an understanding of the marketing process, analyze marketing opportunities and develop strategies to fulfill the needs of target markets.
Textbooks: Grewal, Dhruv; Marketing; McGraw-Hill; ISBN 978-0-07-806-951-2

This course requires an online registration code. An online registration code is packaged with every new textbook available at the LCC Bookstore. An online registration code can be purchased by students at:
https://highered.mcgraw-hill.com/paris/codevalidationview.do?productid=0077239733.
MKT 120 eTextbooks can be purchased at WWW.COURSESMART.COM using the ISBN 978-0-07-338117-6

Books may be purchased at the Leeward CC bookstore or ordered online at http://www.bookstore.hawaii.edu/lcc/home.aspx. If you do not have access to the Internet or unable to travel to the bookstore, you may also order by phone at 1-800-UHBOOKS
Technical Requirements: The Internet allows students to take a course at home using a personal computer. Familiarity with using a computer and basic Internet skills (browsing, sending e-mail, saving/sending files) is required. Students must have a computer with Internet access. Depending on the online course, students may be required to log in at a specific day and time or at anytime. Students taking an online course should always contact their instructor after registration or prior to the first day of class to get detailed information regarding the course.

Minimum Computer Hardware/Software Requirements:
http://www.hawaii.edu/its/swhw_info-stu.html

It is also required that you obtain a UH Email account. Please go to the following URL for more information: http://www.hawaii.edu/askus/563


Laulima Help
http://www.hawaii.edu/talent/laulima_students.htm
Additional Notes: Alternate Technology Access Plan: In registering for a Distance Education course (Cable or Web) the student is responsible for finding immediate alternate access to a computer with Internet connectivity or cable television should that student experience technical difficulties. Technical difficulties can include but are not limited to problems with a student's computer hardware/software; inoperability of a student's VCR or DVR; or lack of service by a student's Internet Service Provider (ISP) or Cable Provider. Technical issues do not constitute the extension of an assignment, project, quiz or exam deadline unless agreed upon by the instructor.

An Alternate Technology Access Plan will be made by the student prior to the start of the semester and should be implemented immediately upon encountering technical difficulties. The student is required to continue course work as a result of having an alternate plan of access while independently resolving any technical issues with hardware/software, VCR/DVD, ISP, or Cable Provider.
Updated: Friday, March 21, 2014 13:26:06