:: Advertising and Promotion Mgt
@UH West Oahu
08/25/2014 - 12/12/2014
WI courses are restricted to 20 students as established by the UH system Writing Intensive Committee.
This is an internet class with chat times TBA.
Pre: BUSA 300 and completion or concurrent enrollment in ENG 200.
Applies research findings to advertising, direct marketing, and public relations materials and campaigns. Develops copywriting and visual design skills for effective print ads and press releases. Integrates marketing communications activities including tracking and evaluating results.
Monday, April 7, 2014 09:04:49