BUSA 300 :: Principles of Marketing
Summer 2014 @UH West Oahu

CRN:
65053
Credit Hours:
3
Instructor:
E. Keaunui
ekeaunui@hawaii.edu
Instructional Mode:
Online
Instructional Mode:
Online
Dates:
05/27/2014 - 07/03/2014
Course Requirements:
This is an online class that will use Laulima.
Course Description:
Examines the revolution in marketing. Applies the fundamental principles of successful marketing including segmentation, targeting, product development, positioning, packaging, placement, pricing, promotion, service, and relationship-building to the development of marketing plans.
Textbooks:
Books may be purchased at the West Oahu bookstore or ordered online at http://www.bookstore.hawaii.edu/westoahu.
Technical Requirements:
Access the class through https://laulima.hawaii.edu. Use your UH username and password to login. Computer requirements for online courses and Laulima tutorials are available at http://www.uhwo.hawaii.edu/academics/distance-learning/online-student-tutorials/
Updated:
Monday, April 7, 2014 14:30:51