BUSA 409 :: Hospitality & Travel Industry Marketing
Summer 2014 @UH West Oahu

CRN: 65055
Credit Hours: 3
Instructor: D. Choy
derrekc@hawaii.edu
Instructional Mode: Online
Dates: 05/27/2014 - 07/03/2014
Course Requirements: This is an online class that will use Laulima.
Course Prerequisites: Pre: BUSA 300
Course Description: This course focuses on the development of marketing strategies in the travel and hospitality industry. Topic covered will be integrated marketing communications, market research, sales and public relations. Course can be applied towards the Marketing Concentration.
Textbooks: Books may be purchased at the West Oahu bookstore or ordered online at http://www.bookstore.hawaii.edu/westoahu.
Technical Requirements: Access the class through https://laulima.hawaii.edu. Use your UH username and password to login. Computer requirements for online courses and Laulima tutorials are available at http://www.uhwo.hawaii.edu/academics/distance-learning/online-student-tutorials/
Additional Notes: Course can be applied toward the Marketing Concentration.
Updated: Monday, April 7, 2014 15:07:17