BUS 312 :: Principles of Marketing
Summer 2018 @UH Manoa

CRN:
95801
Credit Hours:
3
Instructor:
Amanda Malave
amalave@hawaii.edu
Instructional Mode:
Online
Instructional Mode:
Online
Dates:
05/21/2018 - 06/29/2018
Schedule Notes:
This is an online class offered via Laulima. After registering for the course, students may access the class at https://laulima.hawaii.edu. Students are required to use their UH account (username@hawaii.edu) for the duration of the course. For additional information about online classes, see http://www.hawaii.edu/dl.
Course Restrictions:
Students may not earn credit for BUS 312 and TIM 304.
Course Requirements:
The Internet allows students to take a course at home using a personal computer. Familiarity with using a computer and basic Internet skills (browsing, sending e-mail, saving/sending files) is required. Students must have a computer with Internet access. Depending on the online course, students may be required to log in at a specific day and time or at anytime. Students taking an online course should always contact their instructor after registration or prior to the first day of class to get detailed information regarding the course.
Course Description:
Concepts, problems, and opportunities in marketing within its competitive, political-legal, economic, social and global environments. Social responsibility and ethics. Marketing research. Consumer and business-to-business segmentation and positioning. Strategic marketing planning.
Textbooks:
Books may be purchased at the UH Manoa bookstore or ordered online at http://www.bookstore.hawaii.edu/manoa/home.aspx. If you do not have access to the Internet or unable to travel to the bookstore, you may also order by phone at 1-800-UHBOOKS
Technical Requirements:
Minimum Computer Hardware/Software Requirements:
http://www.hawaii.edu/its/swhw_info-stu.html
Updated:
Monday, May 14, 2018 07:13:27