MKT 300 :: Principles of Marketing
Spring 2019 @UH Maui College

CRN:
47631 (KAH), 47901 (MOL), 47632 (LAN/HAN), 47633 (DE)
Credit Hours:
3
Instructor:
Gil Logan
glogan@hawaii.edu
984-3344 (Ph)
Instructional Mode:
Online
Instructional Mode:
Online
Dates:
01/07/2019 - 05/02/2019
Course Prerequisites:
ECON 130 and ECON 131, both with grade C or better, or consent.
Course Description:
Applies the fundamental principles of successful marketing including segmentation, targeting, product development, positioning, placement, pricing, packaging, service and relationship building to development of marketing plans. Explores the impact of marketing of goods and services using the Internet, WWW and other technologies as they emerge.
Technical Requirements:
Additional Notes:
Email instructor at glogan@hawaii.edu for course information after registering.
Updated:
Monday, October 29, 2018 10:50:50