BUSA
304
:: Consumer Behavior
Spring 2019
@UH West Oahu
CRN:
69127
Credit Hours:
3
Instructor:
Tsukayama, Eli
Course URL:
Instructional Mode:
Online
Instructional Mode:
Online
Dates:
01/07/2019 - 05/03/2019
Course Description:
Examination of major influences on those who buy and use products. Assessing social, personal, and psychological influences including reference groups in the purchasing decision process. Application of principles to select marketing problems.
Updated:
Wednesday, October 31, 2018 12:42:28
