MKT 120 :: Principles of Marketing
Fall 2012 @UH Maui College

CRN: 46605 (KAH), 47067 (MOL), 46606 (LAN/HAN), 47027 (DE)
Credit Hours: 3
Instructor: Rick Miller
rickm@hawaii.edu
984-3211 (Ph)
984-3251 (Fax)
Instructional Mode: Online
Dates: 08/20/2012 - 12/14/2012
Course Prerequisites: ENG 19 with grade C or better, or placement at least ENG 22, or consent
Course Description: Introduces marketing principles including: channels of distribution, pricing, government regulations, consumeer behavior, marketing functions and organization, product analysis, and promotional activity.
Textbooks: Boone; Contemporary Marketing 2009; 978-0-324-58021-1

Books may be purchased at the Maui CC bookstore or ordered online at http://www.bookstore.hawaii.edu/maui/home.aspx. If you do not have access to the Internet or unable to travel to the bookstore, you may also order by phone at 1-800-UHBOOKS

Technical Requirements: The Internet allows students to take a course at home using a personal computer. Familiarity with using a computer and basic Internet skills (browsing, sending e-mail, saving/sending files) is required. Students must have a computer with Internet access. Depending on the online course, students may be required to log in at a specific day and time or at anytime. Students taking an online course should always contact their instructor after registration or prior to the first day of class to get detailed information regarding the course.

Minimum Computer Hardware/Software Requirements:
http://www.hawaii.edu/its/swhw_info-stu.html

It is also required that you obtain a UH Email account. Please go to the following URL for more information: http://www.hawaii.edu/askus/563

Updated: Friday, March 23, 2012 16:23:00