MKT 130 :: Principles of Retailing
Fall 2012 @Leeward CC

CRN: 51039
Credit Hours: 3
Instructor: TBA
Instructional Mode: Online
Dates: 08/20/2012 - 12/06/2012
Course Prerequisites: Prerequisite: ENG 21 and ENG 22 with a grade of C or better or equivalent or consent of instructor.
Rec Preparation BUS 120 and MKT 120.
Course Description: An introductory view of retailing and its relative position in the marketing chain. Primary emphasis is on the basic functions of a retail store, including finance and control, operations, personnel, merchandising and sales promotion.
Updated: Wednesday, March 14, 2012 15:23:27