:: Principles of Retailing
08/20/2012 - 12/06/2012
Prerequisite: ENG 21 and ENG 22 with a grade of C or better or equivalent or consent of instructor.
Rec Preparation BUS 120 and MKT 120.
An introductory view of retailing and its relative position in the marketing chain. Primary emphasis is on the basic functions of a retail store, including finance and control, operations, personnel, merchandising and sales promotion.
Wednesday, March 14, 2012 15:23:27