HOST 258 :: Hospitality Marketing
Spring 2013 @Hawaii CC

CRN: 18750 (E. HI), 18751 (W. HI)
Credit Hours: 3
Instructor: James Ferguson
jferg@hawaii.edu
(808) 934-2672 (Ph)
(808) 322-4855 (Fax)
Course URL: https://laulima.hawaii.edu
Instructional Mode: ITV
Dates: 01/07/2013 - 05/09/2013
Schedule:
MW
9:30am- 10:45am
Origination Site: HawCC
Receive Sites: West Hawaii
Course Prerequisites: CoReq: HosT 101 (or prior completion)
Recommended: Completion of 2 semesters of study in the Hospitality and Tourism program.
Course Description: A study of modern marketing techniques and concepts for the Hospitality industry, including human factors, consumer demand, and planning.
Textbooks: Hospitality Sales and Marketing, 5th edition (REQUIRED)
by: James R. Abbey
Publisher: Educational Institute of AHLA
2008
ISBN: 978-0-86612-325-9
Additional Notes: Tests and other work will be done via the Internet; access to the Internet is required. Regular access to e-mail required.
Updated: Monday, October 29, 2012 08:41:54