MKT 120 :: Principles of Marketing
Spring 2013 @Leeward CC

Credit Hours:
Cynthia Spencer
455-0206 (Ph)
Instructional Mode:
Instructional Mode:
01/07/2013 - 05/01/2013
Course Requirements:
Students should purchase their text and register their WileyPLUS code prior to the first day of class using information received via email from the Instructor and on the Course Syllabus.

Students will be contacted by their instructor by UH email before the first day of instruction. Students must check their UH email for course correspondence before the first day of instruction.
Course Prerequisites:
Prerequisite: ENG 21 and ENG 22 with a grade of C or better or equivalent.
Course Description:
Principles of Marketing provides an introduction to marketing concepts and the application to the process of marketing products, services, and ideas to provide value and benefit to both for-profit and non-profit organizations. Student will develop an understanding of the marketing process, analyze marketing opportunities and develop strategies to fulfill the needs of target markets.
This course requires an online registration code. An online registration code is packaged with every new textbook available at the LCC Bookstore.
Title / Authors: M: Marketing by Dhruv Grewal and Michael Levy, 3rd Edition
Publisher: McGraw-Hill Irwin
ISBN: 9780077632694

There are 3 options for this course:
For those who prefer to read a printed textbook, purchase a NEW textbook package from the Leeward CC Bookstore (with a CONNECT PLUS Registration Code).
For those who prefer to read the text ONLINE only, website access to the eBook is provided only during the course by purchasing access to CONNECT PLUS from the publisher. Follow instructions provided in the Course Syllabus to purchase CONNECT PLUS on the Course Registration Website.
Purchase a used textbook of the 3rd Edition (at your discretion) or an eBook online from CourseSmart (and separately purchase a CONNECT Registration Code without the eBook from the Connect Registration Site. Follow instructions provided in the Course Syllabus to purchase a CONNECT Registration Code without the eBook on the Course Registration Website.

NOTE: The student is responsible to compare all costs and all options and to ensure they have access to all textbook resources on the first day of class. Refer to the Course Syllabus for more information.

Printed books may be purchased at the Leeward CC bookstore or ordered online at If you do not have access to the Internet or are unable to travel to the bookstore, you may also order by phone at 1-800-UHBOOKS.
Technical Requirements:
The Internet allows students to take a course at home using a personal computer. Familiarity with using a computer and basic Internet skills (browsing, sending e-mail, saving/sending files) is required. Students must have a computer with Internet access. Depending on the online course, students may be required to log in at a specific day and time or at anytime. Students taking an online course should always contact their instructor after registration or prior to the first day of class to get detailed information regarding the course.

Minimum Computer Hardware/Software Requirements:

It is also required that you obtain a UH Email account. Please go to the following URL for more information:

Laulima Help
Additional Notes:
Alternate Technology Access Plan: In registering for a Distance Education course (Cable or Web) the student is responsible for finding immediate alternate access to a computer with Internet connectivity or cable television should that student experience technical difficulties. Technical difficulties can include but are not limited to problems with a student's computer hardware/software; inoperability of a student's VCR or DVR; or lack of service by a student's Internet Service Provider (ISP) or Cable Provider. Technical issues do not constitute the extension of an assignment, project, quiz or exam deadline unless agreed upon by the instructor.

An Alternate Technology Access Plan will be made by the student prior to the start of the semester and should be implemented immediately upon encountering technical difficulties. The student is required to continue course work as a result of having an alternate plan of access while independently resolving any technical issues with hardware/software, VCR/DVD, ISP, or Cable Provider.
Wednesday, November 21, 2012 12:55:36