MKT 150 :: Principles of Selling
Fall 2013 @Leeward CC

CRN: 54308
Credit Hours: 3
Instructor: Kerri Lum
Instructional Mode: Online
Dates: 08/26/2013 - 12/12/2013
Course Prerequisites: Prerequisite: ENG 21 and ENG 22 with a grade of C or better or equivalent,
or consent of instructor.
Rec Preparation: BUS 120 and MKT 120.
Course Description: An introduction to personal selling that can be applied to retail
selling, direct personal selling or business to business selling. This
course covers the principles of obtaining, retaining and growing a
profitable customer base through ethical principles of relationship
selling. MKT 150 covers the steps in the selling process, sales
presentations, and time and territory management.
Updated: Thursday, March 21, 2013 15:22:03