MKT 120 :: Principles of Marketing
Fall 2013 @Kapiolani CC

CRN: 31101
Credit Hours: 3
Instructor: Lisa Bellamy
bellamyl@hawaii.edu
Instructional Mode: Online
Dates: 08/26/2013 - 12/20/2013
Course Requirements: Two weeks prior to semester starting, log into https://laulima.hawaii.edu/portal with your UH username and password to check for announcements from your instructor.
Course Prerequisites: Recommended Preparation:
BUS 120.
Course Description: MKT 120 is an introduction to the theories and principles of marketing. Emphasis is on understanding the importance of the 4P’s (Product, Price, Place, and Promotion). Customer Relationship Management, market research, and buyer behaviors are also examined.

This class section (CRN 31101) is conducted on the Internet. This class section has a 16-week schedule and is not self-paced.
Textbooks: Books may be purchased at the Kapiolani CC bookstore or ordered online at http://www.bookstore.hawaii.edu/uhkcc/home.aspx. If you do not have access to the Internet or unable to travel to the bookstore, you may also order by phone at 1-800-UHBOOKS
Technical Requirements: This class (CRN 31101) is conducted on the Internet.

The Internet allows students to take a course at home using a personal computer. Familiarity with using a computer and basic Internet skills (browsing, sending e-mail, saving/sending files) is required. Students must have a computer with Internet access. Depending on the online course, students may be required to log in at a specific day and time or at anytime. Students taking an online course should always contact their instructor after registration or prior to the first day of class to get detailed information regarding the course.

Minimum Computer Hardware/Software Requirements:
http://www.hawaii.edu/its/swhw_info-stu.html

Laulima Help
http://www.hawaii.edu/talent/laulima_students.htm
Additional Notes: For class information or other inquiries contact Lisa Bellamy via email (bellamyl@hawaii.edu).

Upon completion of MKT 120, MKT 130, MKT 150, students are eligible to apply for the Certificate of Competence in Retailing.

This class section (CRN 31101) is conducted on the Internet. This class section has a 16-week schedule and is not self-paced. Two weeks prior to session starting, log into https://laulima.hawaii.edu/portal with your UH username and password to check for announcements from your instructor.

Please check your MyUH portal account regularly for announcements about class cancellations, UH system announcements, and/or email.
Updated: Monday, June 17, 2013 14:28:23