HOST 258 :: Hospitality Marketing
Spring 2014 @Hawaii CC

CRN: 16732 (E. HI), 16733 (W. HI)
Credit Hours: 3
Instructor: James Ferguson
961-7351 (Ph)
974-7755 (Fax)
Course URL:
Instructional Mode: ITV
Dates: 01/13/2014 - 05/14/2014
9:30am- 10:45am
Origination Site: HawCC
Receive Sites: West Hawaii
Course Restrictions: Open to UH students in Hawaii county only.
Course Requirements: In person attendance required.

Tests and other work will be done via the internet.
Course Prerequisites: CoReq: HosT 101 (or prior completion)
Recommended: Completion of 2 semesters of study in the Hospitality and Tourism program.
Course Description: A study of modern marketing techniques and concepts for the Hospitality industry, including human factors, consumer demand, and planning.
Textbooks: 1) Hospitality Sales and Marketing, 5th edition (REQUIRED)
By: James R. Abbey
Publisher: Educational Institute of AHLA, 2008
ISBN: 978-0-86612-325-9
Technical Requirements:

Internet access and email access required.
Updated: Friday, October 25, 2013 10:37:04