BUSA 300 :: Principles of Marketing
Spring 2014 @UH West Oahu

CRN: 69013
Credit Hours: 3
Instructor: J. Chinen-Moore
chinen@hawaii.edu
808-689-2378 (Ph)
Instructional Mode: Online
Dates: 01/13/2014 - 05/09/2014
Course Restrictions: Priority enrollment is given to the distance learning students in the Business Administration program delivered to the neighbor islands. Any remaining seats will open to all students on December 8, 9am.
Course Requirements: This is an internet class with chat times TBA.
Course Description: Examines the revolution in marketing. Applies the fundamental principles of successful marketing including segmentation, targeting, product development, positioning, packaging, placement, pricing, promotion, service, and relationship-building to the development of marketing plans.
Textbooks: Books may be purchased at the West Oahu bookstore or ordered online at http://www.bookstore.hawaii.edu/westoahu.
Technical Requirements: Access the class through https://laulima.hawaii.edu. Use your UH username and password to login. Computer requirements for online courses and Laulima tutorials are available at http://www.uhwo.hawaii.edu/academics/distance-learning/online-student-tutorials/
Updated: Saturday, November 1, 2014 13:33:08