BUSA 305 :: Advertising and Promotion Mgt
Spring 2014 @UH West Oahu

CRN: 69415
Credit Hours: 3
Instructor: L. Rush
lrush@hawaii.edu
Instructional Mode: Online
Dates: 01/13/2014 - 05/09/2014
Course Requirements: This is an internet class with chat times TBA.
Course Prerequisites: Pre: BUSA 300.
Course Description: Applies research findings to advertising, direct marketing, and public relations materials and campaigns. Develops copywriting and visual design skills for effective print ads and press releases. Integrates marketing communications activities including tracking and evaluating results.
Textbooks: Books may be purchased at the West Oahu bookstore or ordered online at http://www.bookstore.hawaii.edu/westoahu.
Technical Requirements: Access the class through https://laulima.hawaii.edu. Use your UH username and password to login. Computer requirements for online courses and Laulima tutorials are available at http://www.uhwo.hawaii.edu/academics/distance-learning/online-student-tutorials/
Updated: Wednesday, January 8, 2014 08:13:19