BUSA 300 :: Principles of Marketing
Summer 2014 @UH West Oahu

CRN: 65053
Credit Hours: 3
Instructor: E. Keaunui
Instructional Mode: Online
Dates: 05/27/2014 - 07/03/2014
Course Requirements: This is an online class that will use Laulima.
Course Description: Examines the revolution in marketing. Applies the fundamental principles of successful marketing including segmentation, targeting, product development, positioning, packaging, placement, pricing, promotion, service, and relationship-building to the development of marketing plans.
Textbooks: Books may be purchased at the West Oahu bookstore or ordered online at http://www.bookstore.hawaii.edu/westoahu.
Technical Requirements: Access the class through https://laulima.hawaii.edu. Use your UH username and password to login. Computer requirements for online courses and Laulima tutorials are available at http://www.uhwo.hawaii.edu/academics/distance-learning/online-student-tutorials/
Updated: Monday, April 7, 2014 14:30:51