BUSA 304 :: Consumer Behavior
Summer 2014 @UH West Oahu

CRN: 65054
Credit Hours: 3
Instructor: D. Choy
derrekc@hawaii.edu
Instructional Mode: Online
Dates: 05/27/2014 - 07/03/2014
Course Requirements: This is an online class that will use Laulima.
Course Description: Examination of major influences on those who buy and use products. Assessing social, personal, and psychological influences including reference groups in the purchasing decision process. Application of principles to select marketing problems.
Textbooks: Books may be purchased at the West Oahu bookstore or ordered online at http://www.bookstore.hawaii.edu/westoahu.
Technical Requirements: Access the class through https://laulima.hawaii.edu. Use your UH username and password to login. Computer requirements for online courses and Laulima tutorials are available at http://www.uhwo.hawaii.edu/academics/distance-learning/online-student-tutorials/
Updated: Monday, April 7, 2014 14:33:44