MKT 120 :: Principles of Marketing
Spring 2013 @UH Maui College

CRN: 47380 (KAH), 47382 (LAH), 47383 (MKK), 47384 (LAN), 47385 (HAN), (DE)
Credit Hours: 3
Instructor: Sarah Tekula
984-3750 (Ph)
984-3251 (Fax)
Course URL:
Instructional Mode: ITV (HITS)
Dates: 01/07/2013 - 05/10/2013
10:30am- 11:45am
Origination Site: UH Maui College (Kahului)
Receive Sites:Kapiolani CC, Kauai CC, Leeward CC, UH Hilo, UHMC Hana Education Center, UHMC Lahaina Education Center, UHMC Lanai Education Center, UHMC Molokai Education Center, Windward CC
Course Restrictions: Open to UH students in Maui County only.
Course Prerequisites: ENG 19 with grade C or placement at ENG 22, or consent
Course Description: Introduces marketing principles including: channels of distribution, pricing, government regularions, consumer behavior, marketing functions and organization, product analysis, and promotional activiti4es.
Textbooks: Books may be purchased at the Maui CC bookstore or ordered online at If you do not have access to the Internet or unable to travel to the bookstore, you may also order by phone at 1-800-UHBOOKS
Technical Requirements: This interactive video (ITV) course is delivered using the UH Hawaii Interactive Television Service 2 (HITS2). It allows students to attend the course at a SPECIFIC DAYS/TIME and CAMPUS other than the campus where the instructor originates the course. Therefore, distance learners must attend each class session at the SPECIFIC DAYS/TIME and SPECIFIC CAMPUS listed above.

It is recommended that students also have an email address and access to a computer with Internet connection for "outside class" communication with instructor and classmates. For more information in regards to obtaining a UH email account please go to the following website:
Additional Notes: ITV Student Brochure
Updated: Friday, October 26, 2012 08:54:46