HOST
258
:: Hospitality Marketing
Spring 2013
@Hawaii CC
| CRN: | 18750 (E. HI), 18751 (W. HI) |
| Credit Hours: | 3 |
| Instructor: |
James Ferguson
jferg@hawaii.edu (808) 934-2672 (Ph) (808) 322-4855 (Fax) |
| Course URL: | https://laulima.hawaii.edu |
| Instructional Mode: | ITV |
| Dates: | 01/07/2013 - 05/09/2013 |
| Schedule: | MW 9:30am- 10:45am Origination Site: HawCC Receive Sites: West Hawaii |
| Course Prerequisites: | CoReq: HosT 101 (or prior completion)
Recommended: Completion of 2 semesters of study in the Hospitality and Tourism program. |
| Course Description: | A study of modern marketing techniques and concepts for the Hospitality industry, including human factors, consumer demand, and planning. |
| Textbooks: | Hospitality Sales and Marketing, 5th edition (REQUIRED)
by: James R. Abbey Publisher: Educational Institute of AHLA 2008 ISBN: 978-0-86612-325-9 |
| Additional Notes: | Tests and other work will be done via the Internet; access to the Internet is required. Regular access to e-mail required. |
| Updated: | Monday, October 29, 2012 08:41:54 |
