ENT
130
:: Marketing for Small Business
Spring 2013
@Kapiolani CC
| CRN: | 33670 |
| Credit Hours: | 3 |
| Instructor: |
Timothy L Kwock
tlkwock@hawaii.edu |
| Instructional Mode: | Online |
| Dates: | 01/07/2013 - 05/10/2013 |
| Course Requirements: | Prior to the start of the semester, log into https://laulima.hawaii.edu/portal with your UH username and password to check for announcements from your instructor. |
| Course Prerequisites: | Recommended Preparation:
ENG 50, ENG 100 or ENG 160. |
| Course Description: | ENT 130 is a marketing course covering key
concepts and issues underlying the modern practice of marketing for the small business. The course provides a clear understanding of marketing’s role in the management of a small business. The course covers marketing terminology, consumer-oriented approach to marketing, channels of distribution, correct usage of methods in marketing research, concepts and practices of retailing, wholesaling, and physical distribution, role of marketing communication, correct usage of procedures in personal selling, and principles and practices of marketing organization. Upon completion of ENT 125, ENT 130, ENT 150, students are eligible to apply for the Certificate of Competence in Entrepreneurship. This ENT 130 class section (CRN 33670) is conducted on the internet and is not self-paced. Two weeks prior to the start of the semester, log into https://laulima.hawaii.edu/portal with your UH username and password to check for announcements from your instructor. |
| Textbooks: | Books may be purchased at the Kapiolani CC bookstore or ordered online at http://www.bookstore.hawaii.edu/uhkcc/home.aspx. If you do not have access to the Internet or unable to travel to the bookstore, you may also order by phone at 1-800-UHBOOKS
|
| Technical Requirements: | The Internet allows students to take a course at home using a personal computer. Familiarity with using a computer and basic Internet skills (browsing, sending e-mail, saving/sending files) is required. Students must have a computer with Internet access. Depending on the online course, students may be required to log in at a specific day and time or at anytime. Students taking an online course should always contact their instructor after registration or prior to the first day of class to get detailed information regarding the course.
Minimum Computer Hardware/Software Requirements: http://www.hawaii.edu/its/swhw_info-stu.html It is also required that you obtain a UH Email account. Please go to the following URL for more information: http://www.hawaii.edu/askus/563 Laulima Help http://www.hawaii.edu/talent/laulima_students.htm |
| Additional Notes: | Please check your MyUH portal account regularly
for announcements about class cancellations, UH system announcements, and/or email. For class information or other inquiries contact the instructor via email(tlkwock@hawaii.edu). |
| Updated: | Thursday, December 27, 2012 14:12:38 |
