Business Administration, Marketing

Degree Awarded

Bachelor of Arts (BA)

Offering Campus

UH West Oʻahu

Delivery Method

ITV, Online

Program Description

The study of marketing involves analyzing processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large. Marketing students learn to evaluate and develop advertising, public relations, and direct mail campaigns as well as examine the science of consumer behavior and business in the context of promotion and publicity.

Students pursuing a Bachelor of Arts in Business Administration with a concentration in Marketing will be exposed to an interdisciplinary business curriculum including finance, economics, information systems, accounting and management.

URL

http://www.uhwo.hawaii.edu/academics/degrees-and-certificates/bachelor-of-arts-in-business-administration/marketing/

Contact for Program

Student Services Office
Phone: (808) 689-2900 or toll free 1-866-299-8656
Email: uhwo.admissions@hawaii.edu
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