Business Administration, Marketing

Degree Awarded

Bachelor of Arts (BA)

Offering Campus

UH West Oʻahu

Delivery Method

ITV, Online

Program Description

To meet the educational needs of students who reside on the neighbor islands, this baccalaureate program delivered through Distance Learning has been established as a transfer program for students who have completed the first two years of course work (freshman and sophomore) from a neighbor island community college in the UH system.  Students enrolled in this program will be assigned faculty advisors to help with academic planning.

The study of marketing involves analyzing processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large. Marketing students learn to evaluate and develop advertising, public relations, and direct mail campaigns as well as examine the science of consumer behavior and business in the context of promotion and publicity.

URL

http://www.uhwo.hawaii.edu/academics/degrees-and-certificates/bachelor-of-arts-in-business-administration/marketing/

Contact for Program

Dr. Derrek Choy
Phone: (808) 689-2332
Email: derrekc@hawaii.edu
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