eCAFE - Course and Faculty Evaluation, University of Hawaii

eCAFE: Course and Faculty Evaluations


Instructor: Burt Fujimoto

Available Survey Results

BUSA304, Fall 2014
BUSA305, Spring 2013
BUSA304, Fall 2012
BUSA304, Spring 2012

Burt Fujimoto: BUSA304, Fall 2014

Campus: University of Hawaii West Oahu Department: Professional Studies
Course: BUSA 304 - Consumer Behavior Crn (Section): 66018 (1)    
1. The instructor taught me methods of analysis for this field of study.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree   N/A  
4.5 10 1.27 Freq(%) 1 (10%) 0 (0%) 0 (0%) 1 (10%) 8 (80%) 0 (0%)
2. If this course was taken to fulfill course requirements for your concentration/major, how did this course enhance your personal and/or professional development in your concentration/major?
There was a lot of practical application and the reviews for the chapters were very thorough, I feel that I am very well prepared to take this information and utilize it in the workplace.
The weekly reflection notes based on previous lectures had to be either reflected to previous experiences or explained how to implement in the future in career. This helped to apply the theory to real life to understand better.
I did not know much about marketing before I took this class. This semester I took a Marketing 120 class online concurrently with this course. This class definitely helped me grow and understand more of the marketing spectrum connecting it to real-word scenarios. I did not realize how much understanding and applying consumer behavior are important in marketing until this course. I learned quite a lot in the class at a personal and career level.
This course was to fulfill an upper level elective requirement, but it has definitely been beneficial. Professor Fujimoto brought in guest speakers from different types of businesses and it really showed us some real life application of marketing.
The variety of guest speakers were great! I really enjoyed hearing their first-hand experiences in marketing! This course really pushed us to think outside of the box and be innovative.
I am a marketing and management major so this class was so good for me! I really loved this class because it taught me so much about marketing to consumers and also businesses. A very insightful course and the teacher was great at explaining concepts and he made it easier for us to understand.
I learned a great amount about consumer behavior. There were many real life activities and examples that made it so easy to relate to the real-world and will make it easy to relate to the future.
3. I would rate the overall effectiveness of the instructor: F=Inferior; D=Poor; C=Average; B=Good; A=Superior.
Mean N-Size Std Dev   F   D   C   B   A  
4.9 10 0.32 Freq(%) 0 (0%) 0 (0%) 0 (0%) 1 (10%) 9 (90%)
4. How much time did you spend during a typical week working on assignments, readings, chats, emails, etc. for this course?
Mean N-Size Std Dev   0 to 2.9 hours   3 to 6.9 hours   7 to 10.9 hours   11 to 14.9 hours   15+ hours  
2.2 10 0.79 Freq(%) 1 (10%) 7 (70%) 1 (10%) 1 (10%) 0 (0%)
5. Please comment on the activities or resources that could be added to this course to improve your learning.
It really has all the trappings already, I can't think of things to add.
no current suggestion what to add to course.
I love the activities that we do weekly! I love the group activities. For the article reviews, I like the set up of how we do it to see how other people perceive the same chapter in a marketing perspective. An idea can be to have students to select individually of the chapters they want to review that way it doesn't take up half the class time.
This course has been the most engaged course I have taken in college, which made it great! It was only once a week but I've spoken to all classmates in this course more than any of my twice a week courses.
Online discussions and midterms/finals would be really great to push us to study the material. I feel like without them, it's easy to become lazy.
Nothing! I loved the course the way it was. There were so many fun games and interesting examples.
6. I expect my grade for the course to be a/an:
Mean N-Size Std Dev   F   D   C   B   A  
4.7 10 0.48 Freq(%) 0 (0%) 0 (0%) 0 (0%) 3 (30%) 7 (70%)
7. I learned a good deal of factual material in this course.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
4.6 10 0.52 Freq(%) 0 (0%) 0 (0%) 0 (0%) 4 (40%) 6 (60%)
8. I gained a good understanding of concepts/principles in this field.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
4.6 10 0.52 Freq(%) 0 (0%) 0 (0%) 0 (0%) 4 (40%) 6 (60%)
9. The instructor makes good use of examples and illustrations.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
4.9 10 0.32 Freq(%) 0 (0%) 0 (0%) 0 (0%) 1 (10%) 9 (90%)
10. The instructor stresses important points in lectures/discussions.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
4.7 10 0.48 Freq(%) 0 (0%) 0 (0%) 0 (0%) 3 (30%) 7 (70%)
11. The instructor clearly stated at the beginning of the semester the objectives of the course and requirements.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
4.9 10 0.32 Freq(%) 0 (0%) 0 (0%) 0 (0%) 1 (10%) 9 (90%)
12. The instructor acknowledges all questions insofar as possible.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
4.8 10 0.42 Freq(%) 0 (0%) 0 (0%) 0 (0%) 2 (20%) 8 (80%)
13. The instructor was easy to talk with and available for consultation.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
4.8 10 0.42 Freq(%) 0 (0%) 0 (0%) 0 (0%) 2 (20%) 8 (80%)
14. The instructor presented the course materials in a clear and organized way.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
4.7 10 0.48 Freq(%) 0 (0%) 0 (0%) 0 (0%) 3 (30%) 7 (70%)
15. The amount of material covered in the course is reasonable.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
4.8 10 0.42 Freq(%) 0 (0%) 0 (0%) 0 (0%) 2 (20%) 8 (80%)
16. Please list your suggestions for improving the course and/or the instructor's teaching style and methods.
Maybe a little less group work, but it was very well structured as is.
No suggestions at the moment.
I love your learning style! One thing I suggest is to make it a hybrid course with a one day in-class session at KCC that way the concepts stick more.
The professor was great! If anything, I would say to be a little more stern with students so that they don't take advantage of the niceness.
N/a.
17. My overall evaluation of this instructor is....
This guy knows what he is doing and the class was incredibly useful to me.
Very well conducted course by teacher. Kept a good pace and made it interesting by including a variety of group work, guest speakers and supplemented course book with additional material to enhance knowledge.
I love your personality. It makes every Thursday class worth missing dinner for. You make learning fun! I like how you just want our responses to be short and sweet. I like that you rather stick to the concepts because concepts really do stick more. Also your youtube clips are great examples to understand the material.
He is a great professor! Relates the material to real world examples and concepts that are easier to understand rather than just memorizing the correct terms, for me it is more sticky so I remember it better.
AMAZING PROFESSOR! It is so obvious that he cares about his students. He always has stories from his own life that make the material more relatable. So incredibly generous, accommodating, and genuinely hopes for the success of his students in their personal endeavors.
excellent professor.
Best professor I have had in college! He makes class so much fun by providing fun videos and examples, simulation games, snacks, etc. He made everyone feel so comfortable and created a great class atmosphere.
18. Class assignments provided an effective aid for learning the subject matter.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
4.78 9 0.44 Freq(%) 0 (0%) 0 (0%) 0 (0%) 2 (22%) 7 (78%)
19. The instructional materials (e.g., texts, handouts, etc.) were relevant to course objectives.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
4.9 10 0.32 Freq(%) 0 (0%) 0 (0%) 0 (0%) 1 (10%) 9 (90%)
20. My overall evaluation of this course is...
I would recommend it and Professor Fujimoto to anyone who needs an elective or just wants to expand on their knowledge of today's modern market and it's consumers.
Very good course and can recommend course and teacher to anyone. Learned how to apply theory to professional life.
I highly recommend this course to anyone majoring in Marketing and to take it with you! The amount of diversity of the people in this course along with yourself creates such a fun-filled environment. I have not been in course such as this in a long time. I am glad to be a part of it!
Great course! I would definitely recommend this class and I would fight for a spot to be in his class again :)
This course was great. It was very interactive in class and it was very insightful.
I would recommend this class to anyone. The workload is manageable, but I feel like I have retained more in class once a week than any other classes that I have had to spend hours and hours on. I actually feel like I learned important facts and skills that I can apply to my life and will never forget.
21. Other comments:
You rock! Don't ever change! :) Thank you for making this trip down to KCC worth the drive!
Thanks professor! You made the long commute in traffic so worth it!!
Great teacher, I learned so much. Very thankful to have had him as a professor.
Keep up the great teaching professor! You have been one of my favorites.
This was my favorite course that I have taken in college. I had so much fun and learned a lot as well. I will always remember it.

Burt Fujimoto: BUSA305, Spring 2013     Back to top

Campus: University of Hawaii West Oahu Department: Professional Studies
Course: BUSA 305 - Advertising and Promotion Mgt Crn (Section): 66024 (1)    
1. The instructor taught me methods of analysis for this field of study.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree   N/A  
4.78 10 0.44 Freq(%) 0 (0%) 0 (0%) 0 (0%) 2 (20%) 7 (70%) 0 (0%)
2. If this course was taken to fulfill course requirements for your concentration/major, how did this course enhance your personal and/or professional development in your concentration/major?
I learned a lot in this course through the guest speakers. Hearing about the different jobs through actual people was a good learning experience and gave me a good idea about what I wanted to do career-wise.
This is an excellent course to take because it helps to have real life examples. Mr. Fujimoto incorporates the textbook information and having group exercises in class which we can apply what we learned. This application makes it easier to understand and remember.
Personally, I'm gaining confidence and self-awareness. Professionally, I'm learning to look outside of the box and to not set limits on my ideas.
As a marketing major, this course placed heavy emphasis on class participation and also encouraged students to interact with each other on both a personal and professional level. I was able to network with my peers, as opposed to other courses where class interaction lacked due to the instructor's straight lecture-based classes.
Got us to be involved with our classmates and develop practical skills that aren't learned by lectures or books.
the articles shared every class gave us great examples of each chapter.
3. I would rate the overall effectiveness of the instructor: F=Inferior; D=Poor; C=Average; B=Good; A=Superior.
Mean N-Size Std Dev   F   D   C   B   A  
5.0 10 0.0 Freq(%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 10 (100%)
4. How much time did you spend during a typical week working on assignments, readings, chats, emails, etc. for this course?
Mean N-Size Std Dev   0 to 2.9 hours   3 to 6.9 hours   7 to 10.9 hours   11 to 14.9 hours   15+ hours  
1.7 10 0.82 Freq(%) 5 (50%) 3 (30%) 2 (20%) 0 (0%) 0 (0%)
5. Please comment on the activities or resources that could be added to this course to improve your learning.
Maybe we could share our "My Story" with the rest of the class to see what other people wrote about and maybe we could expand our learning through everyone's experiences.
Love the guest speakers. Would like to have an information sheet prior to guest speaker date so we can get to know what type of questions we might ask.
Field trips would be a definitely plus.
I enjoyed the small group activities that helped implement the chapter concepts, as well as the mid-term presentations on interviewing someone in the field of marketing. I'd have liked to do more visual presentations, even if they were just small projects such as product promos or campaigns.
everything is great.
6. I expect my grade for the course to be a/an:
Mean N-Size Std Dev   F   D   C   B   A  
5.0 10 0.0 Freq(%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 10 (100%)
7. I learned a good deal of factual material in this course.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
4.89 10 0.33 Freq(%) 0 (0%) 0 (0%) 0 (0%) 1 (10%) 8 (80%)
8. I gained a good understanding of concepts/principles in this field.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
4.9 10 0.32 Freq(%) 0 (0%) 0 (0%) 0 (0%) 1 (10%) 9 (90%)
9. The instructor makes good use of examples and illustrations.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
5.0 10 0.0 Freq(%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 10 (100%)
10. The instructor stresses important points in lectures/discussions.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
5.0 10 0.0 Freq(%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 9 (90%)
11. The instructor clearly stated at the beginning of the semester the objectives of the course and requirements.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
5.0 10 0.0 Freq(%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 9 (90%)
12. The instructor acknowledges all questions insofar as possible.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
5.0 10 0.0 Freq(%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 10 (100%)
13. The instructor was easy to talk with and available for consultation.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
5.0 10 0.0 Freq(%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 10 (100%)
14. The instructor presented the course materials in a clear and organized way.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
5.0 10 0.0 Freq(%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 10 (100%)
15. The amount of material covered in the course is reasonable.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
5.0 10 0.0 Freq(%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 10 (100%)
16. Please list your suggestions for improving the course and/or the instructor's teaching style and methods.
none at this time.
Professor Fujimoto's teaching style and methods were well structured. Good balance of lecture and class interaction. Integration of guest speakers from the industry was very inspiring and gave me a taste of the real world. The homework assignments were concise and straight to the point. However, I'd like to have mini projects related to advertising and promotions which would involve more hands-on tasks.
He is the perfect teacher
Make us read the book.
17. My overall evaluation of this instructor is....
Great teacher that really cares about his students and the professional growth. Made learning fun, exciting, and did I mention fun.
He is one of the best teachers I have had through my 6 years in college. He was very hands on and cared about every student's learning, and also made class interesting. Although this class was at 6:00PM and lasted for 2 hours and 40 minutes I always looked forward to going to this class every week, which is more than I can say about a lot of my other classes. He truly exemplified what a teacher should be like.
Mr. Fujimoto is an excellent teacher. He really shows his passion in teaching and love for students to learn and apply what we learned. Students at UHWO are fortunate to have this caliber of teaching. Mr. Fujimoto really does a great job in investing in every student as he encourages participation and stretches us to think of our return on investment.
Great professor who is very passionate and enthusiastic about marketing which made it very interesting and fun for his students to learn.
Great teacher! I would definitely take another marketing class if he's teaching!
Overall, I enjoyed Professor Fujimoto's consistent positive personality and attitude that he brought to class every night. He's really down to earth, knows what his students want, and yet is still able to provide students with quality education through this course. I wish he'd teach more classes.
Amazing instructor! One of the best by far in my college experience! He has a heart to teach and makes learning fun. He made even coming to a night class exciting. I would definitely recommend other students to take his class, but too bad he's not teaching next semester.
I wish every teacher was like him
Truly passionate about teaching and working with students
great teacher, very understanding and easy going. most important really care about students and make sure everyone participates and explains each chapter very well.
18. Class assignments provided an effective aid for learning the subject matter.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
5.0 10 0.0 Freq(%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 9 (90%)
19. The instructional materials (e.g., texts, handouts, etc.) were relevant to course objectives.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
5.0 10 0.0 Freq(%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 9 (90%)
20. My overall evaluation of this course is...
Although this class seems like it would be boring, it was far from it. Burt did a very good job making something that had potential to be a snooze fest into something that was fun and interesting.
Excellent. Learned so much on how to gain knowledge but also on how to apply it.
Great course that I definitely see myself using in the future
Honestly, I felt like this course was quite similar to BUSA 304 which delves into consumer behavior. In a sense, consumer behavior does play a role in advertising and promotions which this course was about, but its just too similar in topic to be a whole separate course. However, I did enjoy this class nonetheless.
My favorite class this semester!
It was so much better than a regular class. He hardly used the book. He brought in guest speakers on multiple occasions to share with us real life scenarios. This class helped us to learn SO much more than a book could ever teach us. Every class was so fun that you basically forget you're in school.
AWSOME
21. Other comments:
I would definately take a class taught by Burt again! This is already my second time taking his class and I wish he could teach all the BUSA classes at UH West Oahu.
Glad I was able to take BUSA 304, BUSA 305 back to back. This help to tie in the ideas and help me write a better executive summary.
Hope to see you next semester!
Please have more classes taught by Professor Fujimoto.
Thanks Burt for a fun semester! I wish you taught all my classes!

Burt Fujimoto: BUSA304, Fall 2012     Back to top

Campus: University of Hawaii West Oahu Department: Professional Studies
Course: BUSA 304 - Consumer Behavior Crn (Section): 65032 (0)    
1. The instructor taught me methods of analysis for this field of study.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree   N/A  
4.89 9 0.33 Freq(%) 0 (0%) 0 (0%) 0 (0%) 1 (11%) 8 (89%) 0 (0%)
2. If this course was taken to fulfill course requirements for your concentration/major, how did this course enhance your personal and/or professional development in your concentration/major?
Keeping issues current that affect today's business world helped me to apply and relate to the principles more effectively.
This course has created a different perspective and better understanding of the consumer behavior process. It has also helped me develop my public speaking skills by the group work and presentations we had conducted in class.
It gave me insight to consumer behaivor and how to persuade or encourage consumers to purchase my service or product.
It gave me a good understanding of what to expect in my future career.
I liked the weekly reflection notes assignments because it taught me how to make connections of what I was learning about consumer behavior to real-world situations. Also, I learned how to be straight to the point and write concisely.
3. I would rate the overall effectiveness of the instructor: F=Inferior; D=Poor; C=Average; B=Good; A=Superior.
Mean N-Size Std Dev   F   D   C   B   A  
4.89 9 0.33 Freq(%) 0 (0%) 0 (0%) 0 (0%) 1 (11%) 8 (89%)
4. How much time did you spend during a typical week working on assignments, readings, chats, emails, etc. for this course?
Mean N-Size Std Dev   0 to 2.9 hours   3 to 6.9 hours   7 to 10.9 hours   11 to 14.9 hours   15+ hours  
1.5 9 0.53 Freq(%) 4 (44%) 4 (44%) 0 (0%) 0 (0%) 0 (0%)
5. Please comment on the activities or resources that could be added to this course to improve your learning.
breaking into groups made learning enjoyable.
I would not object to a worksheet with concepts and vocabulary to do. The concepts are many, yet interesting.
I liked the class discussions and the small group work that was incorporated into the lectures. However, I would suggest that more individual presentation projects be made.
6. I expect my grade for the course to be a/an:
Mean N-Size Std Dev   F   D   C   B   A  
4.67 9 0.5 Freq(%) 0 (0%) 0 (0%) 0 (0%) 3 (33%) 6 (67%)
7. I learned a good deal of factual material in this course.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
4.67 9 0.5 Freq(%) 0 (0%) 0 (0%) 0 (0%) 3 (33%) 6 (67%)
8. I gained a good understanding of concepts/principles in this field.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
4.78 9 0.44 Freq(%) 0 (0%) 0 (0%) 0 (0%) 2 (22%) 7 (78%)
9. The instructor makes good use of examples and illustrations.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
5.0 9 0.0 Freq(%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 9 (100%)
10. The instructor stresses important points in lectures/discussions.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
4.78 9 0.44 Freq(%) 0 (0%) 0 (0%) 0 (0%) 2 (22%) 7 (78%)
11. The instructor clearly stated at the beginning of the semester the objectives of the course and requirements.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
5.0 9 0.0 Freq(%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 9 (100%)
12. The instructor acknowledges all questions insofar as possible.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
5.0 9 0.0 Freq(%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 9 (100%)
13. The instructor was easy to talk with and available for consultation.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
5.0 9 0.0 Freq(%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 9 (100%)
14. The instructor presented the course materials in a clear and organized way.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
5.0 9 0.0 Freq(%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 9 (100%)
15. The amount of material covered in the course is reasonable.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
4.75 9 0.46 Freq(%) 0 (0%) 0 (0%) 0 (0%) 2 (22%) 6 (67%)
16. Please list your suggestions for improving the course and/or the instructor's teaching style and methods.
would like to see the class in a large circle to face each other during discussions. This will encourage participation.
Suggestions to improve is to implement more review sessions.
More thorough review of chapters.
Continue to encourage class to speak up and participate in discussion. The teacher created an open and safe environment for students sharing ideas.
I would recommend adding more individual projects, but overall, I like your teaching style and methods.
17. My overall evaluation of this instructor is....
Awesome teacher. Mr. Fujimoto teaches with a passion. He went above and beyond in order to relate to his class so that he can be most effective. I did not expect this type of high caliber at UH-West Oahu. Now I am sharing this information to others.
Is that he is an AWESOME teacher that has a passion for teaching. He truly cares about his students and does his best to make learning fun in a 2+ hour class. His teaching methods has helped me see things in a different perspective and help me to better understand the consumer behavior process.
He is an enthusiastic instructor and made the class interesting and fun while still being informative.
The best
HE is a very postivive person and teacher. He is knowledgable in his field yet can easily relate to his students.
He is a very good teacher and makes class very interesting.
Professor Burt Fujimoto is an enthusiastic instructor who has a genuine interest in helping his students understand this course.
18. Class assignments provided an effective aid for learning the subject matter.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
4.33 9 0.71 Freq(%) 0 (0%) 0 (0%) 1 (11%) 4 (44%) 4 (44%)
19. The instructional materials (e.g., texts, handouts, etc.) were relevant to course objectives.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
4.89 9 0.33 Freq(%) 0 (0%) 0 (0%) 0 (0%) 1 (11%) 8 (89%)
20. My overall evaluation of this course is...
Very organized. Kept to the time - Fantastic. Highly recommend this teacher.
The best
that it has many concepts that I believe all businesses and business owners should know.
Overall, I enjoyed this course. There was a variety of fun projects and great guest lecturers that helped me become more accustomed to the world of business marketing.
21. Other comments:
Lots of reading and terms to remember for the subject. However, the class discussions really help.
THANK YOU for making a difference in my life and for a great semester.
I will reccomend this class and teacher to other students looking for a marketing class.
Thank you for a great semester! I will write a good review for you on RateMyProfessors.com!

Burt Fujimoto: BUSA304, Spring 2012     Back to top

Campus: University of Hawaii West Oahu Department: Professional Studies
Course: BUSA 304 - Consumer Behavior Crn (Section): 66295 (2)    
1. The instructor taught me methods of analysis for this field of study.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree   N/A  
5.0 7 0.0 Freq(%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 7 (100%) 0 (0%)
2. If this course was taken to fulfill course requirements for your concentration/major, how did this course enhance your personal and/or professional development in your concentration/major?
I am able to apply all of the material I have learned in class to my current/future career.
This course helped me have a better understanding of how a customer goes about making purchases.
This course showed me how important understanding consumer behavior is to the marketer as well as to the consumer.
I got a really great understanding of marketing with real life examples
It showed me how marketing is vital to both business and personal success.
It highlighted my perspectives on Consumer Behavior. Teaching methods made it easier to comprehend subject topics. Prrofessor Fujimoto's teaching style was clear and easy to absorb and comprehend information communicated. Exercises prompted critical thinking and objective judgment.
3. I would rate the overall effectiveness of the instructor: F=Inferior; D=Poor; C=Average; B=Good; A=Superior.
Mean N-Size Std Dev   F   D   C   B   A  
5.0 7 0.0 Freq(%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 7 (100%)
4. How much time did you spend during a typical week working on assignments, readings, chats, emails, etc. for this course?
Mean N-Size Std Dev   0 to 2.9 hours   3 to 6.9 hours   7 to 10.9 hours   11 to 14.9 hours   15+ hours  
2.14 7 0.38 Freq(%) 0 (0%) 6 (86%) 1 (14%) 0 (0%) 0 (0%)
5. Please comment on the activities or resources that could be added to this course to improve your learning.
N/A
More outside assignments.
course was epic ! maybe a few more assignment so that we have a better opportunity to gain points.
No suggestions. Course is excellent.
6. I expect my grade for the course to be a/an:
Mean N-Size Std Dev   F   D   C   B   A  
4.57 7 0.53 Freq(%) 0 (0%) 0 (0%) 0 (0%) 3 (43%) 4 (57%)
7. I learned a good deal of factual material in this course.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
5.0 7 0.0 Freq(%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 7 (100%)
8. I gained a good understanding of concepts/principles in this field.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
5.0 7 0.0 Freq(%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 7 (100%)
9. The instructor makes good use of examples and illustrations.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
5.0 7 0.0 Freq(%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 7 (100%)
10. The instructor stresses important points in lectures/discussions.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
5.0 7 0.0 Freq(%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 7 (100%)
11. The instructor clearly stated at the beginning of the semester the objectives of the course and requirements.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
5.0 7 0.0 Freq(%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 7 (100%)
12. The instructor acknowledges all questions insofar as possible.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
5.0 7 0.0 Freq(%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 7 (100%)
13. The instructor was easy to talk with and available for consultation.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
5.0 7 0.0 Freq(%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 7 (100%)
14. The instructor presented the course materials in a clear and organized way.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
5.0 7 0.0 Freq(%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 7 (100%)
15. The amount of material covered in the course is reasonable.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
5.0 7 0.0 Freq(%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 7 (100%)
16. Please list your suggestions for improving the course and/or the instructor's teaching style and methods.
N/A
More homework assignments could give a better understanding for the students
I really enjoyed this class. I understood what burt was teaching, and he was very organized and used real life situations to stress his points.
The only issue I had was that there never seemed to be a wrong answer for class discussions. Perhaps that's just how marketing is or maybe Mr. Fujimoto is too nice and doesn't want to correct his students but for me it was unsettling that no matter what anyone said or thought, there was no wrong answer. If my thought process or ideas had issues I would prefer some constructive criticism.
No suggestions.
17. My overall evaluation of this instructor is....
He is an excellent professor who relates the course material to real-life situations. Burt made learning the information fun and interesting. He brought two guest speakers to speak on how consumer business influences how we perceive things everyday. I learned that we are the most important consumer.
Overall excellent teacher. This class was my favorite class to go to. I understood everything taught and he even gave great examples since he works in the selling field.
Great instructor, always upbeat and presented the material in easy to understand terms and got the class involved in the learning process.
great teacher, easy to talk to and was a memorable class
Great teacher that really seems to care what the students have to say and contribute.
Professor Fujimoto is an excellent teacher. I would recommend other students to take his classes.
18. Class assignments provided an effective aid for learning the subject matter.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
5.0 7 0.0 Freq(%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 7 (100%)
19. The instructional materials (e.g., texts, handouts, etc.) were relevant to course objectives.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
5.0 7 0.0 Freq(%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 7 (100%)
20. My overall evaluation of this course is...
Great course. I highly recommend taking Burt Fujimoto.
This course provides the student with a greater knowledge of how to sell to consumers.
Great course and receives and "A" on my grading scale.
great class, great teacher, recommend it to anyone
Very good. The guest speakers were the best part and provided valuable insight into how the real world works.
Excellent.
21. Other comments:
N/A
great class !