eCAFE - Course and Faculty Evaluation, University of Hawaii

eCAFE: Course and Faculty Evaluations


Instructor: Burt Fujimoto

Available Survey Results

BUSA305, Spring 2013
BUSA304, Fall 2012
BUSA304, Spring 2012

Burt Fujimoto: BUSA305, Spring 2013

Campus: University of Hawaii West Oahu Department: Professional Studies
Course: BUSA 305 - Advertising and Promotion Mgt Crn (Section): 66024 (1)    
1. The instructor taught me methods of analysis for this field of study.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree   N/A  
4.78 10 0.44 Freq(%) 0 (0%) 0 (0%) 0 (0%) 2 (20%) 7 (70%) 0 (0%)
2. If this course was taken to fulfill course requirements for your concentration/major, how did this course enhance your personal and/or professional development in your concentration/major?
Got us to be involved with our classmates and develop practical skills that aren't learned by lectures or books.
the articles shared every class gave us great examples of each chapter.
Personally, I'm gaining confidence and self-awareness. Professionally, I'm learning to look outside of the box and to not set limits on my ideas.
This is an excellent course to take because it helps to have real life examples. Mr. Fujimoto incorporates the textbook information and having group exercises in class which we can apply what we learned. This application makes it easier to understand and remember.
As a marketing major, this course placed heavy emphasis on class participation and also encouraged students to interact with each other on both a personal and professional level. I was able to network with my peers, as opposed to other courses where class interaction lacked due to the instructor's straight lecture-based classes.
I learned a lot in this course through the guest speakers. Hearing about the different jobs through actual people was a good learning experience and gave me a good idea about what I wanted to do career-wise.
3. I would rate the overall effectiveness of the instructor: F=Inferior; D=Poor; C=Average; B=Good; A=Superior.
Mean N-Size Std Dev   F   D   C   B   A  
5.0 10 0.0 Freq(%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 10 (100%)
4. How much time did you spend during a typical week working on assignments, readings, chats, emails, etc. for this course?
Mean N-Size Std Dev   0 to 2.9 hours   3 to 6.9 hours   7 to 10.9 hours   11 to 14.9 hours   15+ hours  
1.7 10 0.82 Freq(%) 5 (50%) 3 (30%) 2 (20%) 0 (0%) 0 (0%)
5. Please comment on the activities or resources that could be added to this course to improve your learning.
everything is great.
Field trips would be a definitely plus.
Love the guest speakers. Would like to have an information sheet prior to guest speaker date so we can get to know what type of questions we might ask.
I enjoyed the small group activities that helped implement the chapter concepts, as well as the mid-term presentations on interviewing someone in the field of marketing. I'd have liked to do more visual presentations, even if they were just small projects such as product promos or campaigns.
Maybe we could share our "My Story" with the rest of the class to see what other people wrote about and maybe we could expand our learning through everyone's experiences.
6. I expect my grade for the course to be a/an:
Mean N-Size Std Dev   F   D   C   B   A  
5.0 10 0.0 Freq(%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 10 (100%)
7. I learned a good deal of factual material in this course.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
4.89 10 0.33 Freq(%) 0 (0%) 0 (0%) 0 (0%) 1 (10%) 8 (80%)
8. I gained a good understanding of concepts/principles in this field.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
4.9 10 0.32 Freq(%) 0 (0%) 0 (0%) 0 (0%) 1 (10%) 9 (90%)
9. The instructor makes good use of examples and illustrations.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
5.0 10 0.0 Freq(%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 10 (100%)
10. The instructor stresses important points in lectures/discussions.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
5.0 10 0.0 Freq(%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 9 (90%)
11. The instructor clearly stated at the beginning of the semester the objectives of the course and requirements.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
5.0 10 0.0 Freq(%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 9 (90%)
12. The instructor acknowledges all questions insofar as possible.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
5.0 10 0.0 Freq(%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 10 (100%)
13. The instructor was easy to talk with and available for consultation.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
5.0 10 0.0 Freq(%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 10 (100%)
14. The instructor presented the course materials in a clear and organized way.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
5.0 10 0.0 Freq(%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 10 (100%)
15. The amount of material covered in the course is reasonable.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
5.0 10 0.0 Freq(%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 10 (100%)
16. Please list your suggestions for improving the course and/or the instructor's teaching style and methods.
Make us read the book.
none at this time.
He is the perfect teacher
Professor Fujimoto's teaching style and methods were well structured. Good balance of lecture and class interaction. Integration of guest speakers from the industry was very inspiring and gave me a taste of the real world. The homework assignments were concise and straight to the point. However, I'd like to have mini projects related to advertising and promotions which would involve more hands-on tasks.
17. My overall evaluation of this instructor is....
Great professor who is very passionate and enthusiastic about marketing which made it very interesting and fun for his students to learn.
Truly passionate about teaching and working with students
great teacher, very understanding and easy going. most important really care about students and make sure everyone participates and explains each chapter very well.
Great teacher! I would definitely take another marketing class if he's teaching!
Amazing instructor! One of the best by far in my college experience! He has a heart to teach and makes learning fun. He made even coming to a night class exciting. I would definitely recommend other students to take his class, but too bad he's not teaching next semester.
Mr. Fujimoto is an excellent teacher. He really shows his passion in teaching and love for students to learn and apply what we learned. Students at UHWO are fortunate to have this caliber of teaching. Mr. Fujimoto really does a great job in investing in every student as he encourages participation and stretches us to think of our return on investment.
I wish every teacher was like him
Great teacher that really cares about his students and the professional growth. Made learning fun, exciting, and did I mention fun.
Overall, I enjoyed Professor Fujimoto's consistent positive personality and attitude that he brought to class every night. He's really down to earth, knows what his students want, and yet is still able to provide students with quality education through this course. I wish he'd teach more classes.
He is one of the best teachers I have had through my 6 years in college. He was very hands on and cared about every student's learning, and also made class interesting. Although this class was at 6:00PM and lasted for 2 hours and 40 minutes I always looked forward to going to this class every week, which is more than I can say about a lot of my other classes. He truly exemplified what a teacher should be like.
18. Class assignments provided an effective aid for learning the subject matter.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
5.0 10 0.0 Freq(%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 9 (90%)
19. The instructional materials (e.g., texts, handouts, etc.) were relevant to course objectives.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
5.0 10 0.0 Freq(%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 9 (90%)
20. My overall evaluation of this course is...
AWSOME
Great course that I definitely see myself using in the future
My favorite class this semester!
Excellent. Learned so much on how to gain knowledge but also on how to apply it.
It was so much better than a regular class. He hardly used the book. He brought in guest speakers on multiple occasions to share with us real life scenarios. This class helped us to learn SO much more than a book could ever teach us. Every class was so fun that you basically forget you're in school.
Honestly, I felt like this course was quite similar to BUSA 304 which delves into consumer behavior. In a sense, consumer behavior does play a role in advertising and promotions which this course was about, but its just too similar in topic to be a whole separate course. However, I did enjoy this class nonetheless.
Although this class seems like it would be boring, it was far from it. Burt did a very good job making something that had potential to be a snooze fest into something that was fun and interesting.
21. Other comments:
Hope to see you next semester!
Thanks Burt for a fun semester! I wish you taught all my classes!
Glad I was able to take BUSA 304, BUSA 305 back to back. This help to tie in the ideas and help me write a better executive summary.
Please have more classes taught by Professor Fujimoto.
I would definately take a class taught by Burt again! This is already my second time taking his class and I wish he could teach all the BUSA classes at UH West Oahu.

Burt Fujimoto: BUSA304, Fall 2012     Back to top

Campus: University of Hawaii West Oahu Department: Professional Studies
Course: BUSA 304 - Consumer Behavior Crn (Section): 65032 (0)    
1. The instructor taught me methods of analysis for this field of study.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree   N/A  
4.89 9 0.33 Freq(%) 0 (0%) 0 (0%) 0 (0%) 1 (11%) 8 (89%) 0 (0%)
2. If this course was taken to fulfill course requirements for your concentration/major, how did this course enhance your personal and/or professional development in your concentration/major?
I liked the weekly reflection notes assignments because it taught me how to make connections of what I was learning about consumer behavior to real-world situations. Also, I learned how to be straight to the point and write concisely.
It gave me a good understanding of what to expect in my future career.
Keeping issues current that affect today's business world helped me to apply and relate to the principles more effectively.
It gave me insight to consumer behaivor and how to persuade or encourage consumers to purchase my service or product.
This course has created a different perspective and better understanding of the consumer behavior process. It has also helped me develop my public speaking skills by the group work and presentations we had conducted in class.
3. I would rate the overall effectiveness of the instructor: F=Inferior; D=Poor; C=Average; B=Good; A=Superior.
Mean N-Size Std Dev   F   D   C   B   A  
4.89 9 0.33 Freq(%) 0 (0%) 0 (0%) 0 (0%) 1 (11%) 8 (89%)
4. How much time did you spend during a typical week working on assignments, readings, chats, emails, etc. for this course?
Mean N-Size Std Dev   0 to 2.9 hours   3 to 6.9 hours   7 to 10.9 hours   11 to 14.9 hours   15+ hours  
1.5 9 0.53 Freq(%) 4 (44%) 4 (44%) 0 (0%) 0 (0%) 0 (0%)
5. Please comment on the activities or resources that could be added to this course to improve your learning.
I liked the class discussions and the small group work that was incorporated into the lectures. However, I would suggest that more individual presentation projects be made.
breaking into groups made learning enjoyable.
I would not object to a worksheet with concepts and vocabulary to do. The concepts are many, yet interesting.
6. I expect my grade for the course to be a/an:
Mean N-Size Std Dev   F   D   C   B   A  
4.67 9 0.5 Freq(%) 0 (0%) 0 (0%) 0 (0%) 3 (33%) 6 (67%)
7. I learned a good deal of factual material in this course.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
4.67 9 0.5 Freq(%) 0 (0%) 0 (0%) 0 (0%) 3 (33%) 6 (67%)
8. I gained a good understanding of concepts/principles in this field.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
4.78 9 0.44 Freq(%) 0 (0%) 0 (0%) 0 (0%) 2 (22%) 7 (78%)
9. The instructor makes good use of examples and illustrations.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
5.0 9 0.0 Freq(%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 9 (100%)
10. The instructor stresses important points in lectures/discussions.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
4.78 9 0.44 Freq(%) 0 (0%) 0 (0%) 0 (0%) 2 (22%) 7 (78%)
11. The instructor clearly stated at the beginning of the semester the objectives of the course and requirements.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
5.0 9 0.0 Freq(%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 9 (100%)
12. The instructor acknowledges all questions insofar as possible.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
5.0 9 0.0 Freq(%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 9 (100%)
13. The instructor was easy to talk with and available for consultation.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
5.0 9 0.0 Freq(%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 9 (100%)
14. The instructor presented the course materials in a clear and organized way.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
5.0 9 0.0 Freq(%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 9 (100%)
15. The amount of material covered in the course is reasonable.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
4.75 9 0.46 Freq(%) 0 (0%) 0 (0%) 0 (0%) 2 (22%) 6 (67%)
16. Please list your suggestions for improving the course and/or the instructor's teaching style and methods.
I would recommend adding more individual projects, but overall, I like your teaching style and methods.
More thorough review of chapters.
would like to see the class in a large circle to face each other during discussions. This will encourage participation.
Continue to encourage class to speak up and participate in discussion. The teacher created an open and safe environment for students sharing ideas.
Suggestions to improve is to implement more review sessions.
17. My overall evaluation of this instructor is....
The best
Professor Burt Fujimoto is an enthusiastic instructor who has a genuine interest in helping his students understand this course.
He is a very good teacher and makes class very interesting.
He is an enthusiastic instructor and made the class interesting and fun while still being informative.
Awesome teacher. Mr. Fujimoto teaches with a passion. He went above and beyond in order to relate to his class so that he can be most effective. I did not expect this type of high caliber at UH-West Oahu. Now I am sharing this information to others.
HE is a very postivive person and teacher. He is knowledgable in his field yet can easily relate to his students.
Is that he is an AWESOME teacher that has a passion for teaching. He truly cares about his students and does his best to make learning fun in a 2+ hour class. His teaching methods has helped me see things in a different perspective and help me to better understand the consumer behavior process.
18. Class assignments provided an effective aid for learning the subject matter.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
4.33 9 0.71 Freq(%) 0 (0%) 0 (0%) 1 (11%) 4 (44%) 4 (44%)
19. The instructional materials (e.g., texts, handouts, etc.) were relevant to course objectives.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
4.89 9 0.33 Freq(%) 0 (0%) 0 (0%) 0 (0%) 1 (11%) 8 (89%)
20. My overall evaluation of this course is...
The best
Overall, I enjoyed this course. There was a variety of fun projects and great guest lecturers that helped me become more accustomed to the world of business marketing.
Very organized. Kept to the time - Fantastic. Highly recommend this teacher.
that it has many concepts that I believe all businesses and business owners should know.
21. Other comments:
Thank you for a great semester! I will write a good review for you on RateMyProfessors.com!
Lots of reading and terms to remember for the subject. However, the class discussions really help.
I will reccomend this class and teacher to other students looking for a marketing class.
THANK YOU for making a difference in my life and for a great semester.

Burt Fujimoto: BUSA304, Spring 2012     Back to top

Campus: University of Hawaii West Oahu Department: Professional Studies
Course: BUSA 304 - Consumer Behavior Crn (Section): 66295 (2)    
1. The instructor taught me methods of analysis for this field of study.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree   N/A  
5.0 7 0.0 Freq(%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 7 (100%) 0 (0%)
2. If this course was taken to fulfill course requirements for your concentration/major, how did this course enhance your personal and/or professional development in your concentration/major?
This course showed me how important understanding consumer behavior is to the marketer as well as to the consumer.
It highlighted my perspectives on Consumer Behavior. Teaching methods made it easier to comprehend subject topics. Prrofessor Fujimoto's teaching style was clear and easy to absorb and comprehend information communicated. Exercises prompted critical thinking and objective judgment.
It showed me how marketing is vital to both business and personal success.
This course helped me have a better understanding of how a customer goes about making purchases.
I am able to apply all of the material I have learned in class to my current/future career.
I got a really great understanding of marketing with real life examples
3. I would rate the overall effectiveness of the instructor: F=Inferior; D=Poor; C=Average; B=Good; A=Superior.
Mean N-Size Std Dev   F   D   C   B   A  
5.0 7 0.0 Freq(%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 7 (100%)
4. How much time did you spend during a typical week working on assignments, readings, chats, emails, etc. for this course?
Mean N-Size Std Dev   0 to 2.9 hours   3 to 6.9 hours   7 to 10.9 hours   11 to 14.9 hours   15+ hours  
2.14 7 0.38 Freq(%) 0 (0%) 6 (86%) 1 (14%) 0 (0%) 0 (0%)
5. Please comment on the activities or resources that could be added to this course to improve your learning.
No suggestions. Course is excellent.
More outside assignments.
N/A
course was epic ! maybe a few more assignment so that we have a better opportunity to gain points.
6. I expect my grade for the course to be a/an:
Mean N-Size Std Dev   F   D   C   B   A  
4.57 7 0.53 Freq(%) 0 (0%) 0 (0%) 0 (0%) 3 (43%) 4 (57%)
7. I learned a good deal of factual material in this course.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
5.0 7 0.0 Freq(%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 7 (100%)
8. I gained a good understanding of concepts/principles in this field.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
5.0 7 0.0 Freq(%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 7 (100%)
9. The instructor makes good use of examples and illustrations.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
5.0 7 0.0 Freq(%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 7 (100%)
10. The instructor stresses important points in lectures/discussions.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
5.0 7 0.0 Freq(%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 7 (100%)
11. The instructor clearly stated at the beginning of the semester the objectives of the course and requirements.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
5.0 7 0.0 Freq(%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 7 (100%)
12. The instructor acknowledges all questions insofar as possible.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
5.0 7 0.0 Freq(%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 7 (100%)
13. The instructor was easy to talk with and available for consultation.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
5.0 7 0.0 Freq(%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 7 (100%)
14. The instructor presented the course materials in a clear and organized way.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
5.0 7 0.0 Freq(%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 7 (100%)
15. The amount of material covered in the course is reasonable.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
5.0 7 0.0 Freq(%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 7 (100%)
16. Please list your suggestions for improving the course and/or the instructor's teaching style and methods.
No suggestions.
The only issue I had was that there never seemed to be a wrong answer for class discussions. Perhaps that's just how marketing is or maybe Mr. Fujimoto is too nice and doesn't want to correct his students but for me it was unsettling that no matter what anyone said or thought, there was no wrong answer. If my thought process or ideas had issues I would prefer some constructive criticism.
More homework assignments could give a better understanding for the students
N/A
I really enjoyed this class. I understood what burt was teaching, and he was very organized and used real life situations to stress his points.
17. My overall evaluation of this instructor is....
Great instructor, always upbeat and presented the material in easy to understand terms and got the class involved in the learning process.
Professor Fujimoto is an excellent teacher. I would recommend other students to take his classes.
Great teacher that really seems to care what the students have to say and contribute.
Overall excellent teacher. This class was my favorite class to go to. I understood everything taught and he even gave great examples since he works in the selling field.
He is an excellent professor who relates the course material to real-life situations. Burt made learning the information fun and interesting. He brought two guest speakers to speak on how consumer business influences how we perceive things everyday. I learned that we are the most important consumer.
great teacher, easy to talk to and was a memorable class
18. Class assignments provided an effective aid for learning the subject matter.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
5.0 7 0.0 Freq(%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 7 (100%)
19. The instructional materials (e.g., texts, handouts, etc.) were relevant to course objectives.
Mean N-Size Std Dev   Strongly Disagree   Disagree   Neutral   Agree   Strongly Agree  
5.0 7 0.0 Freq(%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 7 (100%)
20. My overall evaluation of this course is...
Great course and receives and "A" on my grading scale.
Excellent.
Very good. The guest speakers were the best part and provided valuable insight into how the real world works.
This course provides the student with a greater knowledge of how to sell to consumers.
Great course. I highly recommend taking Burt Fujimoto.
great class, great teacher, recommend it to anyone
21. Other comments:
N/A
great class !