Code of Professional Ethics
Guide to Professional Conduct in the Field of Educational Communications
Association for Educational Communications and Technology
- Support independence in pursuing learning and provide access
to varying points of view.
- Protect individual rights of access to materials of varying
points of view.
- Guarantee an individual the opportunity to participate in any
- Conduct professional business to protect privacy and personal
integrity of individuals.
- Follow professional procedures for selecting/evaluating materials/equipment.
- Make reasonable effort to protect individuals from conditions
harmful to health/safety.
- Promote current/ sound professional practices in use of technology
- Avoid content that reinforces/ promotes gender, ethnic, racial
or religious stereotypes; encourage diversity.
- Refrain from discriminatory, harassing, insensitive, or offensive
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- Honestly represent institution/organization, distinguishing
between personal and institutional/organizational views.
- Represent facts about educational matters in direct/indirect
public expressions accurately and truthfully.
- Do not use institutional/ associational privileges for private
- Accept no gratuities, gifts/favors that impair/appear to impair
judgment, or offer such to obtain special advantage.
- Engage in fair and equitable
practices with those rendering service to the profession.
- Accord just and equitable treatment to all members of the profession
in regard to professional rights and responsibilities.
- Do not use coercive means or promise special treatment to influence
professional decisions of colleagues.
- Avoid commercial exploitation of a person's membership in the
- Strive continually to improve professional knowledge/skill and
to make such available to patrons and colleagues.
- Present honestly personal professional qualifications and qualifications/
evaluations of colleagues.
- Conduct professional business through proper channels.
- Delegate tasks to qualified personnel-those with appropriate
training/ credentials and demonstrated ability.
- Inform users of stipulations/ interpretations of copyright
law/other laws affecting profession, encouraging compliance.
- Observe laws relating to profession; report illegal/unethical
conduct; participate in professional inquiry when asked by AECT.
of the Technology Learning Center are expected to abide by the AECT
Code of Professional Ethics.
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