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Marketing Research Guide
- Find Articles and Journals
- Find Dissertations and Books
- Demographics, Market Data and Statistics
- Consumer Behavior
- Marketing Research
- Product Information
- News
- Industry Background
- Country Information
- Research Centers
- Associations
- Advertising and Brands
- Dictionaries, Directories, Encyclopedias and Guides
- Additional Web Resources
- Hawaii State Public Library System Resources
Advertising Redbooks.com
Licensed for UHM use only
Detailed information about domestic and international advertising agencies and advertisers. Contains exclusive information on nearly 21,000 U.S. and international advertisers who each spend more than $200,000 annually on advertising. Detailed profiles of nearly 14,000 U.S. and international agencies, including accounts represented by each agency and fields of specialization.
Global Market Information Database (GMID)
Licensed for UHM use only
Euromonitor International's GMID is an integrated product for business intelligence on countries, consumers and industries. Includes hard-to-find demographic, economic and marketing statistics, as well as lifestyle and market analysis.
NOTE: This resource is restricted for use by UH Manoa students, faculty and staff. You will be prompted to log in to your Library account before proceeding to the resource. Once you have connected to GMID, you will need to create a personal account with Euromonitor. Your personal Euromonitor account will be used each time you access GMID.
Marketresearch.com Academic
Licensed for UHM use only
Market research reports for consumer goods, food and beverage, heavy industry, life sciences, technology, and more. Sources include Kalorama Information, Packaged Facts, Simba Information and Specialists in Business Information (SBI). Full reports (many 200-400 pages) are available after 12-month embargo.
ReferenceUSA (U.S. Business Module)
Licensed for UHM use only
Database of over 14 million businesses allows you to search with 27 unique data elements. Searchable by geography, business type, number of employees, ownership, etc.
Standard & Poor's NetAdvantage
Licensed for UHM use only
Comprehensive source of business and investment information. Includes Standard & Poor's Industry Surveys, Stock Reports, Bond Reports, Corporation Records, The Register of Corporations, Directors and Executives, The Outlook, Mutual Fund Reports, Compustat Excel Analytics, and more. Extensive financials and analysis on more than 10,000 public companies. Basic data for 85,000 private companies.
Business, Humanities and Social Sciences Reference Desk
Library Hours
Telephone: 808-956-7214
General E-mail Reference: emailref@hawaii.edu
Collection Development Librarian for Marketing
David Flynn / 808-956-2621 / david.flynn@hawaii.edu
Hamilton Library
2550 McCarthy Mall
Honolulu, HI 96822
Find Articles and Journals
ABI/INFORM Global
Licensed for UHM use only
The premier business and management database providing extensive coverage of North America and the world. Search nearly 1,800 worldwide business periodicals for in-depth coverage of business and economic conditions, management techniques, theory, and practice of business, advertising, marketing, economics, human resources, finance, taxation, computers, and more. Expanded international coverage. Fast access to information on 60,000 + companies with business and executive profiles. Now includes The Wall Street Journal.
Business Source Premier
Licensed for UHM use only
Full text for more than 2,300 serials, including full text for more than 1,100 peer-reviewed business publications. Additional full text, non-journal content includes market research reports, industry reports, country reports, company profiles and SWOT analyses.
Emerald Fulltext
Licensed for UHM use only
Emerald Fulltext covers the major management disciplines including, marketing, HR and organizational development, library & information management, quality and operations management. Coverage also includes accounting, education, science & technology, healthcare, and communications. Contains the full text of journal articles published from 1994 to date, in both HTML and PDF format. Abstracts are also provided for articles back to 1989.
LexisNexis Academic
Licensed for UHM use only
Use this database to find articles in all major law reviews, law journals, specialty law and bar association journals and legal newspapers. Included are articles on Federal and State Cases, Laws and Regulations, Legal Practice, and Taxation. Also included are: British Commonwealth, European Union and International Law.
ProQuest Asian Business and Reference
Licensed for UHM use only
Find the latest business and financial news from the Eastern Hemisphere. Covers Asian business and financial information from key international publications including Far Eastern Economic Review, Asiaweek, and many more.
PsycINFO
Licensed for UHM use only
Index of literature in the psychology field, including consumer behavior and attitudes.
SpringerLink
Licensed for UHM use only
Access the complete contents of more than 650 Springer (formerly Kluwer) journals in subjects including business administration, economics, operations research/management science, technology, and law.
The UHM Library subscribes to many journals in both paper and electronic formats. Use a database or index to locate articles. To find a specific journal title in electronic format, search the library's list of electronic journals. Use Hawaii Voyager to find paper (and some electronic) formats for specific journal titles. If you do not find the journal you are looking for, please ask for further assistance at a reference desk.
Find Dissertations and Books
Hawaii Voyager Library Catalog
Use the online catalog to find books, journals, dissertations, videos, more.
Dissertations and Theses
Licensed for UHM use only
Dissertations & Theses (PQD&T) includes bibliographic citations for the doctoral and master's work of authors from more than 1,000 graduate schools and universities dating back to 1861. More than 750,000 dissertations and theses from 1997 on have been digitized and are available for PDF download.
New Books at UHM Library
Interface for identifying new books. Can be limited by keyword and date range.
Demographics, Market Data and Statistics
Ad Age.com Data Center
"...provides exclusive advertising and marketing industry data compiled by the Ad Age Research Department...100 Leading National Advertisers with comprehensive ad spending estimates on 100 elite marketers...U.S.’ largest media companies, magazines and newspapers. Includes circulation, linage and ad revenue rankings.."
American Fact Finder
U.S. Census bureau data including community profiles.
Demographics USA
City Edition Hamilton Main Reference HF5415.1 .D46
County Edition Hamilton Main Reference HC110 .C6 S847
Zip Code Edition Hamilton Main Reference HF5415.33 .U6 D46
Editor and Publisher Market Guide
Hamilton Main Reference HF5905 .E38
Global Market Information Database (GMID)
Licensed for UHM use only
Euromonitor International's GMID is an integrated product for business intelligence on countries, consumers and industries. Includes hard-to-find demographic, economic and marketing statistics, as well as lifestyle and market analysis.
NOTE: This resource is restricted for use by UH Manoa students, faculty and staff. You will be prompted to log in to your Library account before proceeding to the resource. Once you have connected to GMID, you will need to create a personal account with Euromonitor. Your personal Euromonitor account will be used each time you access GMID.
Hawaii Community Profiles
Compiled by the Hawai`i Business Research Library (HBRL) from data at the U.S. Census Bureau: 2000 Summary File 1 (Profile of General Demographic Characteristics) and 2000 Summary File 3 (Profiles of Social, Economic, and Housing Characteristics).
International Marketing Data and Statistics, Euromonitor
Hamilton Main Reference HA42 .I56
LexisNexis Statistical
Licensed for UHM use only
Searchable database of statistical tables from U.S. federal agencies, and state, local, private, association, trade, and intergovernmental organizations. You may search by subject, title, or agency. Abstracts link to full-text documents in a variety of formats. Coverage of some statistical publications goes back to 1973.
Marketresearch.com Academic
Licensed for UHM use only
Market research reports for consumer goods, food and beverage, heavy industry, life sciences, technology, and more. Sources include Kalorama Information, Packaged Facts, Simba Information and Specialists in Business Information (SBI). Full reports (many 200-400 pages) are available after 12-month embargo.
Market Share Reporter. Gale Group.
Hamilton Main Reference HF5410 .M35 <Most current edition kept at the Reference Desk>
Rand McNally Commercial Atlas and Marketing Guide
Hamilton Main Reference G1019.R3 Atlas Stand
Sales and Marketing Management's "Survey of Buying Power"
HF5438 .S23 <current volume in Hamilton Main Reference>
Comparative demographic, economic and sales data for regional, state, Metropolitan markets, cities and countries.
STAT-USA
Licensed for UHM use only
"GLOBUS (Global Business Opportunities) offers daily trade leads from the Trade Opportunities Program (TOPS), as well as the Department of Agriculture. GLOBUS also offers daily procurement activity from the Defense Logistics Agency, the United Nations, and the Commerce Business Daily leads. Historical trade leads are available for up to three months. Historical TOPS leads are provided for up to two years. The NTDB (National Trade Data Bank) provides access to Country Commercial Guides, Market Research reports, Best Market reports and other programs. The International Trade Library is a comprehensive collection of over 40,000 documents related to international trade. All are full text searchable, as well as key word searchable by country or product."
State & County QuickFacts
Summary data; click on geographic area.
Statistical Resources on the Web - Demographics and Housing
(University of Michigan Documents Center)
World Market Share Reporter
Hamilton Main Reference HF5410 .W67
Consumer Behavior
Arbitron Data
UHM Library does not subscribe to this service. However, there are several free surveys of various radio audiences that analyze consumer behavior.
Global Market Information Database (GMID)
Licensed for UHM use only
Euromonitor International's GMID is an integrated product for business intelligence on countries, consumers and industries. Includes hard-to-find demographic, economic and marketing statistics, as well as lifestyle and market analysis.
NOTE: This resource is restricted for use by UH Manoa students, faculty and staff. You will be prompted to log in to your Library account before proceeding to the resource. Once you have connected to GMID, you will need to create a personal account with Euromonitor. Your personal Euromonitor account will be used each time you access GMID.
The Lifestyle Market Analyst. SRDS
Hamilton Main Reference HF5415.33.U6 L54
Nielsen Ratings
Links to Nielsen's TV markets with some ratings.
Television Bureau of Advertising Research Central
Member site, but has selected free resources
Consumer Expenditure Survey. U.S. Bureau of Labor Statistics.
Family income and expenditures for detailed food and other categories are presented with families classified by income, race, age, region, etc.
Marketing Research
Global Market Information Database (GMID)
Licensed for UHM use only
Euromonitor International's GMID is an integrated product for business intelligence on countries, consumers and industries. Includes hard-to-find demographic, economic and marketing statistics, as well as lifestyle and market analysis.
NOTE: This resource is restricted for use by UH Manoa students, faculty and staff. You will be prompted to log in to your Library account before proceeding to the resource. Once you have connected to GMID, you will need to create a personal account with Euromonitor. Your personal Euromonitor account will be used each time you access GMID.
Industry Profiles and Market Research Reports via Business Source Premier
Licensed for UHM use only
Over 5,000 industry and market research reports. Providers include Datamonitor, Gartner, ICON Group.
Marketresearch.com Academic
Licensed for UHM use only
Market research reports for consumer goods, food and beverage, heavy industry, life sciences, technology, and more. Sources include Kalorama Information, Packaged Facts, Simba Information and Specialists in Business Information (SBI). Full reports (many 200-400 pages) are available after 12-month embargo.
National Trade DataBank through STAT-USA
Licensed for UHM use only
"...the U.S. Government's most comprehensive source of international trade data and export promotion information. Includes international market research, export opportunities; indices of foreign and domestic companies; how-to market guides; reports on demographic, political, and socio-economic conditions for hundreds of countries; and much more." Select Globus &NTDB on the Stat-USA Internet homepage to enter the NTDB.
Mergent Online (U.S. and international company data)
Licensed for UHM use only
Fully searchable database of approximately 15,000 NYSE, AMEX and NASDAQ companies and 20,000 non-U.S. based corporations (representing 95% of the non-U.S. global market capitalization). Provides real-time access to EDGAR® filings, dating back to 1993 and updated daily. Coverage includes: history, business, property, subsidiaries, officers, directors, long-term debt, bond ratings, capital stock, income statement, balance sheet, statements of cash flow, exchange and ticker symbol, address, telephone number, annual stock price ranges, trustees, registrar, transfer agent, stock splits, dividend payment history, up-to-the-minute news items on U.S. public companies, Wall Street consensus earnings estimates and more. SEC filings (10K, 10Q) and annual reports - note 10K Competition Section.
See also Journals and Magazine Articles
Product Information
Consumer USA
Hamilton Main Reference HC101 .C744
From Publisher "Consumer USA provides volume and value market size data in historical and forecasted time series for over 330 consumer markets. This invaluable reference also provides you with the manufacturer and brand shares for all of the major consumer goods sectors. In addition to this valuable data, Consumer USA also provides data and analysis on the US economy and market. Our overview and marketing parameters sections outline demographic, socio-economic, lifestyle and purchasing trends of the US consumer."
Epinions.com
"...provides unedited opinions and reviews from user members about a broad range of products, services, and travel destinations...links to professional reviews and buying guides in many categories."
Consumer Product Safety Commission
"...database of product recalls by product, company and subject categories chronologically back to 1973."
ConsumerSearch
"...PC World declares ConsumerSearch the best source of expert product reviews on the Internet."
ThomasNet
Offers brand name search. Powered by Thomas Register.
News
Adage.com Advertising Age
From the Ad Age Group, publishers of Adverstising Age.
Regional Business News
Licensed for UHM use only
This full text newswire database incorporates business wires from all over the world. Included in this database are A&G Information, Africa News Service, Inter Press Service, Resource News International, South American Business, M2 Communications, PR Newswire, Business News Wire, Canadian Corporate News, News Bytes News Network, and Phillips Business Information Highlights.
World News Connection
Licensed for UHM use only
A foreign news service provided by the National Technical Information Service of the U.S. Department of Commerce. It contains translations and English-language news and information gathered by the Foreign Broadcast Information Service (FBIS) from non-U.S. media sources in various regions of the world: Central Eurasia, China, East Asia, Near East and South Asia, East Europe, West Europe, the Americas, and Sub-Saharan Africa.
Industry Background
County Business Patterns U.S. Census Bureau.
"...annual series that provides subnational economic data by industry. The series is useful for studying the economic activity of small areas; analyzing economic changes over time; and as a benchmark for statistical series, surveys, and databases between economic censuses. Businesses use the data for analyzing market potential, measuring the effectiveness of sales and advertising programs, setting sales quotas, and developing budgets. Government agencies use the data for administration and planning."
Encyclopedia of American Industries
Hamilton Main Reference HC102 .E53 2001
Global Market Information Database (GMID)
Licensed for UHM use only
Euromonitor International's GMID is an integrated product for business intelligence on countries, consumers and industries. Includes hard-to-find demographic, economic and marketing statistics, as well as lifestyle and market analysis.
NOTE: This resource is restricted for use by UH Manoa students, faculty and staff. You will be prompted to log in to your Library account before proceeding to the resource. Once you have connected to GMID, you will need to create a personal account with Euromonitor. Your personal Euromonitor account will be used each time you access GMID.
Standard & Poor's NetAdvantage
Licensed for UHM use only
Comprehensive source of business and investment information. Includes Standard & Poor's Industry Surveys, Stock Reports, Bond Reports, Corporation Records, The Register of Corporations, Directors and Executives, The Outlook, Mutual Fund Reports, Compustat Excel Analytics, and more. Extensive financials and analysis on more than 10,000 public companies. Basic data for 85,000 private companies.
See also Industry Guide
Country Information
Country Commercial Guides via STAT-USA
Licensed for UHM use only
Prepared annually by U.S. embassies with the assistance of several U.S. government agencies. These reports present a comprehensive look at countries' commercial environments, using economic, political and market analysis. Coverage includes principle growth sectors, trade regulations and standards, investment climates, market research, labor, and much more.
EIU Online
Licensed for UHM use only
This database provides online access to Economist Intelligence Unit (EIU) publications analyzing and forecasting the economic, political and business environments of almost 200 countries. Included in the library's subscription are: Country Reports (quarterly), Country Profiles (annual), Country Commerce (business & trade regulations), Country Finance (taxation & investment), Country Monitor (international executive briefing), Business Asia, Business China, Business Eastern Europe, Business Latin America. Archives go back to 1996.
Exporters' Encyclopaedia (Dun & Bradstreet)
Hamilton Main Reference HF54 .E82
Global Edge
Center for International Business Education and Research at Michigan State University. Contains news feeds, statistics, history, economics, and government data.
Global Market Information Database (GMID)
Licensed for UHM use only
Euromonitor International's GMID is an integrated product for business intelligence on countries, consumers and industries. Includes hard-to-find demographic, economic and marketing statistics, as well as lifestyle and market analysis.
NOTE: This resource is restricted for use by UH Manoa students, faculty and staff. You will be prompted to log in to your Library account before proceeding to the resource. Once you have connected to GMID, you will need to create a personal account with Euromonitor. Your personal Euromonitor account will be used each time you access GMID.
See also Country Information - business climates and statistics
Research Centers
Surveys of Consumers
Public Archive: "...contains archive and historical data from the Reuters/University of Michigan Surveys of Consumers."
Associations
American Association of Advertisting Agencies
American Marketing Association
Business Marketing Association
Advertising and Brands
Ad*Access
"...presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955."
Adflip.com
"...world's largest searchable database of classic print ads."
Advertising Redbooks.com
Licensed for UHM use only
Detailed information about domestic and international advertising agencies and advertisers. Contains exclusive information on nearly 21,000 U.S. and international advertisers who each spend more than $200,000 annually on advertising. Detailed profiles of nearly 14,000 U.S. and international agencies, including accounts represented by each agency and fields of specialization.
Advertising World
"Resources for advertising & marketing professionals, students, and teachers. The most extensive collection of advertising-related links on the Web!"
Dictionaries, Directories, Encyclopedias and Guides
The Advertising age encyclopedia of advertising
Hamilton Main Reference HF5803 .A38 2003
Advertising Redbooks.com
Licensed for UHM use only
Detailed information about domestic and international advertising agencies and advertisers. Contains exclusive information on nearly 21,000 U.S. and international advertisers who each spend more than $200,000 annually on advertising. Detailed profiles of nearly 14,000 U.S. and international agencies, including accounts represented by each agency and fields of specialization.
Broadcasting & Cable Yearbook
Hamilton Main Reference HF6146 .R3 B72
Description of TV and radio stations and cable services, indexed by call letters, owners. Map and demographic data for ADIs.
Encyclopedia of Major Marketing Campaigns
Hamilton Main Reference HF5837.E53 2000
Exporters' Encyclopaedia (Dun & Bradstreet)
Hamilton Main Reference HF54 .E82
Standard Directory of Advertising Agencies
Hamilton Main Reference HF5805 .S733
National advertising agency information: specialization, officers, account executives, approximate annual billings, percent by media, account names.
Standard Directory of Advertisers
Hamilton Main Reference HF5805 .S7323
Directory of companies that advertise nationally arranged by industry. Lists: officers, products, agency, budget, top sales personnel, trade names.
Additional Web Resources
"Marketing and Advertising" (key websites)
Journal of Business & Finance Librarianship v8 issue 3/4, p245-252.
Marketing Virtual Library : Knowthis.com
Quirk's Marketing Research Review
Hawaii State Public Library System Resources
Access to several outstanding databases is available at your nearest public library or remotely with valid HSPLS card. Hawaii State Public Library System home page.
Business and related databases include:
- Business and Company Resource Center
- American Wholesalers and Distributors Directory
- Brands and Their Companies
- Business Rankings Annual, 2000 through Present
- Consultants and Consulting Organizations Directory
- Encyclopedia of American Industries
- Encyclopedia of Associations: National Organizations of the U.S.
- Encyclopedia of Associations: Regional, State, and Local Organizations
- Encyclopedia of Associations: International Organizations
- Encyclopedia of Emerging Industries
- Encyclopedia of Global Industries
- Graham and Whiteside Major Company Series
- International Directory of Company Histories
- Market Share Reporter
- Notable Corporate Chronologies
- Publishers Directory
- Telecommunications Directory
- Ward's Business Directory of U.S. Private and Public Companies
- Ward's Business Directory of Private and Public Companies in Canada and Mexico
- World Market Share Reporter
- ReferenceUSA International
- TableBase (via RDS Business Reference Suite)
- Gale Virtual Reference Library
- Business Plans Handbook, v1-11
- Encyclopedia of American Industries
- International Directory of Business Biographies
- and many more
Public Library card information
Last modified: April 29, 2008 (David Flynn david.flynn@hawaii.edu)