Tension between a call for healthy farm produce and advertisement of convenience foods isn’t new.
University of Hawaiʻi–West Oʻahu Assistant Professor of Political Science Monique Mironesco analyzed content in the Housewives League Magazine published between 1913 and 1916. While articles advocated whole foods, green grocers in cities and market prices that are fair for both consumers and farmers, advertisements pushed processed foods such as condensed or powdered milk.
In another parallel, Mironesco notes, farmland was being lost to development then as now, and farmers’ markets were promoted as a way of providing farmers access to urban markets.
At the new West Oʻahu campus, which is being built on former agriculture land, plans call for integrating vegetable gardens to supply some of the produce at the college cafe.