The winning entry, which must inform and motivate young adults to help prevent skin cancer, will be featured on one of Xcel’s sun protective t-shirts.
With approximately 5,000 new skin cancer cases diagnosed every year, Hawaiʻi’s youth are among those at greatest risk. The I Love the Skin I’m In campaign highlights key prevention methods in reducing exposure to UV radiation by utilizing sunscreen, hats, sunglasses and sun-protective clothing, and by seeking shade.
The contest is open to all Hawaiʻi residents between the ages of 13 and 25. Entries must be received by March 31, 2012.
Contest details can be found on the University of Hawaiʻi Cancer Center website.