Keith Vieira

Keith Vieira

The University of Hawaiʻi at Mānoa Shidler College of Business has appointed Keith Vieira, former senior vice president of Starwood Hotels and Resorts, as an executive-in-residence beginning this fall 2014. Vieira is currently a principle with KV and Associates, Hospitality Consulting, assisting clients in Hawaiʻi, French Polynesia and Samoa.

The Shidler College of Business Executive-in-Residence program gives students, alumni and faculty the opportunity to learn from and work with a prominent business leader. Vieira will primarily conduct personal branding and career development workshops in partnership with the Shidler Career Services and Professional Development office. He will also serve as a guest lecturer and share his experience, knowledge and advice with students, faculty and alumni.

“In today’s market place, personal branding is more important than ever, as ‘everything communicates,’” says Vieira. “Personal branding, coupled with being fully prepared for the job interview process—aka, being able to successfully convey your core values and how the hiring company will benefit from them—is necessary to winning that first and future job.”

Vieira is a key member of many travel industry organizations, including the Hawaiʻi Hotel and Lodging Association, American Society of Travel Agents, Hotel Sales and Marketing Association International, Japan Association of Travel Agents and Travel Industry Association of America.

Born in Hilo, Vieira received a BBA in personnel and industrial relations from the Shidler College of Business. In 2013, Starwood Hotels and Resorts Hawaiʻi announced the creation of the Keith Vieira Hoʻowaiwai a Hoʻonaʻauao Endowed Scholarship at the Shidler College of Business to honor his 36-year career in the visitor industry, 33 of which were spent with Starwood.

Read the Shidler College of Business news release for more on Vieira and the college’s Executive-in-Residence program.

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