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One of the flyers from the award-winning Summer Spotlight Series

One of the flyers from the award-winning Summer Spotlight Series

The College of Continuing Education and Community Service at the University of Hawaiʻi at Hilo won two marketing awards from the Western Association of Summer Sessions Administrators (WASSA).

hilo-marketing-summer-award-flyer

Sara Hayashi, a support specialist for the summer session program, accepted the awards on behalf of UH Hilo at the WASSA annual conference held last month in Reno, Nevada.

UH Hilo’s 2015 Summer Session Catalog won the Charlie Award for Best Printed Piece. A total of 900 catalogs were printed and mailed to academic counselors at Hawaiʻi high schools and contacts at various Hawaiʻi and mainland colleges.

The catalogs also were distributed to academic advisors and other departments on the UH Hilo campus and handed out to students, faculty and staff at a summer session registration and information table during the first week of summer registration.

Best Print Media Advertising Award

A Summer Spotlight Series developed by the college’s summer staff won the Best Print Media Advertising Award. This award was judged based on theme and distribution.

The Summer Spotlight Series featured specific summer courses in the format of individual flyers, including print and electronic distribution. The material was more in-depth than the catalog and eye-catching in hopes of getting students interested in specific courses. The flyers also were available on the UH Hilo Summer Session website and the UH Hilo Summer Session Facebook page and on Instagram.

Another important piece of the Summer Spotlight Series were triangle mini-displays using select flyers resized to create a tabletop display. These displays were placed on tables in the Campus Center and Hale Kehau dining areas. They were created to catch the attention of current students in a place they frequently visit and to provide a visual reminder about summer session registration.

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