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Logo from UH Manoa Parking Lot Hero website and branded cookware

The University of Hawaiʻi at Mānoa Department of Athletics partnered with Learfield Licensing Partners for Parking Lot Hero—Tailgate Guide, an online source for licensed UH Mānoa athletics tailgate-related goods.

The site includes apparel, drinkware and food-centric products, decorations, parking lot games, links to purchase UH Mānoa athletics tickets and tailgating tips.

“Our department’s key focus in any marketing campaign or brand initiative is to assist our schools in creating meaningful communications with fans that will be lasting and valuable,” said Ben Emmons, Learfield vice president of brand marketing.

Learfield Licensing Partners is a world-class licensing firm that manages the multimedia and sponsorship rights for more than 120 collegiate institutions, conferences and arenas.

Selection of apparel available at Parking Lot Hero site

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