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Lisa Shirota named UH Manoa Director of Marketing

University of Hawaiʻi at Mānoa
Jim Manke, (808) 956-6099
UH Manoa Chancellor's Office
Lisa Shirota, (808) 956-7352
Director of Marketing
Posted: Nov 21, 2006

The University of Hawaiʻi at Manoa (UHM) today announced the hiring of Lisa Shirota to be Director of Marketing. In this newly created position, Shirota will assist in the planning, implementing and coordinating of various marketing, public relations and community affairs activities for the Manoa Chancellor‘s Office.

The creation of the new position is part of Chancellor Denise Konan‘s strategic plan to revitalize Manoa‘s image and better position its standing in the local, national and international markets as a premier educational institution offering unique, world-class programs.

"We‘re delighted to welcome Lisa to the University of Hawaiʻi at Manoa team," said Chancellor Konan. "She brings a breadth of experience and knowledge of marketing, special events, public relations and communications that will be a great asset as we move forward to build greater awareness of the caliber, quality and quantity of programs provided by our campus."

Prior to joining UHM, Shirota was the Vice President of Marketing for Hickam Federal Credit Union. In this capacity, she worked directly with the senior management team to develop strategic direction for the organization, which held assets of more than $385 million and a membership of more than 40,000. Before that, she served as Corporate Development Manager for Hawaiʻi State Federal Credit Union, the state‘s largest credit union. In addition, she has also held positions with the University of Hawaiʻi Foundation and several public relations agencies in the state.