UH Foundation Rebranding Earns Two National Awards

For our University, our Hawai‘i, our Future

University of Hawaiʻi
Posted: Apr 3, 2014

Janet Bullard and Kurt Osaki
Janet Bullard and Kurt Osaki

The University of Hawai‘i Foundation has received two prestigious national awards for the successful implementation of a comprehensive rebranding initiative. The rebranding initiative was spearheaded by a committee comprised of community volunteers and UH Foundation board of trustees and staff. Olomana Loomis, LLC conducted a comprehensive assessment of the Foundation's brand that included research using focus groups, qualitative and quantitative surveys of all constituent groups.  The Foundation then worked with renowned designer Kurt Osaki of Osaki Creative Group to design the new logo, and the UH Foundation team incorporated the new brand into all communication vehicles as well as internally with the staff who ultimately deliver the brand.

"This highlights the partnership between the Foundation and UH and makes the logo even more relevant." said Janet Bullard, vice president for marketing and communications — Alumni and Donor Relations. "It also re-energizes the brand and provides a solid platform from which the Foundation, working in concert with the university, can launch new initiatives for the benefit of UH and for our community in general. We have clear brand values that we deliver every day and a brand that we can be proud of.  It repositions us for the future.”

National Awards received:

  • Gold (first place) in the 2014 Council for Advancement and Support of Education (CASE) Awards of Excellence, District VII. The Awards of Excellence showcase best practices in alumni relations, fundraising, public/government relations, advancement services, special events and outstanding communications. Experts from all disciplines throughout the district judge the entries in more than 70 categories and select the Gold, Silver and Bronze winners for each category. List of winners.
  • Award of Merit in the International Association of Business Communicators (IABC) Pacific Plains Region 2013 Silver Quill Awards. The Silver Quill Awards honor excellence in organizational communication. The competition invites participation from communicators throughout the Pacific Plains Region, encompassing 19 states from Wisconsin to Hawai‘i, and from Arizona to North Dakota. List of winners


The University of Hawai‘i Foundation, a nonprofit organization, raises private funds to support the University of Hawai‘i System. The mission of the University of Hawai‘i Foundation is to unite donors’ passions with the University of Hawai‘i’s aspirations by raising philanthropic support and managing private investments to benefit UH, the people of Hawai‘i and our future generations. www.uhfoundation.org

For more information, visit: www.uhfoundation.org