University of Hawai‘i System Logo Design Submissions
Three local graphics firms submitted the following designs for consideration in a process to select a new logo for the University of Hawai‘i System.
You may wish to review the project background, or simply click on one of the proposed new logos, below, to view the image design and narrative.
During consideration, designs were identified by number only. The design firm and percentage of public comment favoring each design have been added below.
 |
 |
 |
 |
 |
 |
Design 1 |
Design 2 |
Design 3 |
Design 4 |
Design 5 |
Design 6 |
Graphic House |
Clarence Lee Design |
Sae Design |
Clarence Lee Design |
Sae Design |
Graphic House |
5% |
1% |
18% |
9% |
6% |
10% |
Design 5
©2004 University of Hawai‘i
Description
RESPONSIBILITY: As stated in the University of Hawai‘i System’s "Vision," the ahupua‘a practice of respecting the land and sharing its resources is an integral part of our school system. The collaboration of teaching, research and service is imperative to the sustainability of Hawai‘i’s economic success, health and well being. The "U" and "H" are combined to form the ahupua‘a system in order to represent the school’s overall vision. From astronomy to oceanography, from mountain to sea, the ahupua‘a represents more than the past, it represents our future.
MALAMALAMA: "The Hawaiian word for light, light of knowledge, clarity and brilliance." At the top of the mountain sits a flame slightly blowing in the trade winds, shining a path to our quest for knowledge, through the ahupua‘a.
STRENGTH: The two letters are intertwined, one needing the other, in order to create a balance between our school and the community.
Design 5 with wordmark
Design 5 in green
