University of Hawai‘i System Logo Design Submissions
Three local graphics firms submitted the following designs for consideration in a process to select a new logo for the University of Hawai‘i System.
You may wish to review the project background, or simply click on one of the proposed new logos, below, to view the image design and narrative.
During consideration, designs were identified by number only. The design firm and percentage of public comment favoring each design have been added below.
 |
 |
 |
 |
 |
 |
Design 1 |
Design 2 |
Design 3 |
Design 4 |
Design 5 |
Design 6 |
Graphic House |
Clarence Lee Design |
Sae Design |
Clarence Lee Design |
Sae Design |
Graphic House |
5% |
1% |
18% |
9% |
6% |
10% |
Design 4
©2004 University of Hawai‘i
Description
This symbol was created using two important elements from the existing seal of the University of Hawai‘i:
- the book—represents education
- the torch—represents the light of knowledge–from the Hawaiian word malamalama
The color green was selected for the University of Hawai‘i System—as the main campus is situated in green Manoa Valley—but different colors can be used to identify each of the other university campuses.
Design 4 in black
