University of Hawaii System newsletter


Posted on | April 22, 2011 | Comments Off on Kudos

Choy and Nye headshot

Derrek Choy and Emily Nye

West Oʻahu’s Derrek Choy publishes case analysis and Emily Nye presents at 2011 CCCC convention.

West Oʻahu’s Derrek Choy, an associate professor of business administration in marketing, published a case analysis in the book Consumer Behavior by Babin and Harris, third edition. The case entitled “Does Culture Affect Sales? A Hawaiian Perspective,” analyzes how organizations coming into a market need to understand the culture of a city prior to entry into the market. This case specifically evaluates the Hawaiʻi market and what key issues need to be evaluated to be successful in the marketplace. Choy is the coordinator of West Oʻahu’s marketing program, teaches marketing courses and advises on marketing issues in the community. Choy’s area of expertise is marketing strategy and consumer behavior in the world market. Read more.

West Oʻahu Noʻeau Center Director Emily Nye recently addressed The Conference on College Composition and Communication at the 2011 CCCC Annual Convention in Atlanta, Georgia. During the session “OWL Tales: Ongoing Scholarship and Stories from the Online Writing Lab,” Nye discussed online tutoring at West Oʻahu. She presented as part of a panel featuring five other writing center directors from around the country with the common goals of using technology to provide better access to tutoring and creating an effective online tutoring program. Nye spoke about the West Oʻahu Noʻeau Center’s use of the Elluminate software program that allows tutors and students to have virtual meetings and share a computer screen from different locations. Read more.