University of Hawaii Community Colleges
Instructional Annual Report of Program Data (ARPD)

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Review Year: College: Program:

College: Leeward Community College
Program: Management

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The last comprehensive review for this program was on 2011, and can be viewed at:
http://documents.leeward.hawaii.edu:8080/docushare/dsweb/View/Collection-2899

Program Description

Program Description

 The Management Program offers the following certificates/degrees:

Associate in Science Degree in Management (formerly A.A.S.)

60 Credits

This program prepares the student for future managerial positions and provides continuing education for current managers.

Certificate of Competence

Business Foundations

6 Credits

The Business Technology Division offers this program to provide

the most critical skills demanded by businesses: customer service,

interpersonal skills, and communication. The certificate offers training

opportunities for business and students who are currently working in

industry as well as for those who wish to apply their skills in immediate

employment while pursuing additional college study.

Certificate of Competence

Management Foundations

9 Credits

Provides insight to practical applications of managerial functions,

theories and structures; introduction to accounting theory,

and marketing fundamentals. One of the three required certificates

endorsed by the Western Association of Food Chains (WAFC) for its

Retail Management Certificate.

 

Certificate of Completion

Business Essentials

12 Credits

Focuses on developing computational skill patterns, communicating

clearly and concisely on professional and personal levels; selecting and

utilizing word processing, spreadsheet and presentation software. One

of the three required certificates endorsed by the Western Association of

Food Chains (WAFC) for its Retail Management Certificate.

Certificate of Competence

Retail Foundations

9 Credits

Develops interpersonal communication skills; an understanding of

human resource managers roles and duties; and provides a foundation

in retail management. One of the three required certificates endorsed

by the Western Association of Food Chains (WAFC) for its Retail

Management Certificate.

Certificate of Completion

Sales and Marketing

21 Credits

This program prepares students for entry- level employment positions

in the Sales and Marketing field such as retail clerks, stock clerks,

cashiers, order clerks, stockpersons and sales trainees. See a Management

Academic Advisor for assistance. SMKT courses below 100-level have

been modified into MKT courses above 100-level, as indicated below.

Certificate of Completion

Health Care Management

12 Credits

The Health Care Management Program provides students with

the skills and knowledge necessary to advance to various levels

of administrative and supervisory positions in medical clinics,

hospitals, or other health care organizations.

 

 

Certificate of Completion

Management Essentials

15–18 Credits

The Management Essentials Program provides students with

management skills and knowledge necessary to advance to various levels

of administrative and supervisory positions.

Certificate of Completion

Travel Industry

16-19 Credits

The Travel Industry Certificate of Completion is designed for those

who seek to achieve basic skills and knowledge that will prepare them

to find employment in various segments of the hospitality and travel

industry, with a focus on lodging. Students selecting the Certificate may

have background experience in the field or be seeking a career area. The

courses required in the Certificate are applicable to the A.A.S degree in

Management.

 

Certificate of Achievement

Retail Management

30 Credits

The Retail Management Certificate of Achievement will help to prepare

current and future retail employees for the challenges faced in the

dynamic and fast-paced retail industry. It will also provide students with

the insight needed to be successful as a retail manager.

 

 

Part I. Quantitative Indicators

Overall Program Health: Cautionary

Majors Included: BESS,HCAD,MGT,SMKT     Program CIP: 52.0201

Demand Indicators Program Year Demand Health Call
10-11 11-12 12-13
1 New & Replacement Positions (State) 679 855 1,009 Unhealthy
2 *New & Replacement Positions (County Prorated) 442 379 507
3 *Number of Majors 93 131 149.5
3a     Number of Majors Native Hawaiian 27 42 52
3b     Fall Full-Time 44% 44% 46%
3c     Fall Part-Time 56% 56% 54%
3d     Fall Part-Time who are Full-Time in System 5% 2% 3%
3e     Spring Full-Time 37% 49% 46%
3f     Spring Part-Time 63% 51% 54%
3g     Spring Part-Time who are Full-Time in System 3% 1% 4%
4 SSH Program Majors in Program Classes 324 474 582
5 SSH Non-Majors in Program Classes 1,899 2,250 2,214
6 SSH in All Program Classes 2,223 2,724 2,796
7 FTE Enrollment in Program Classes 74 91 93
8 Total Number of Classes Taught 36 39 40

Efficiency Indicators Program Year Efficiency Health Call
10-11 11-12 12-13
9 Average Class Size 20.6 23.3 23.3 Healthy
10 *Fill Rate 74.8% 79.6% 79.6%
11 FTE BOR Appointed Faculty 2 3 3
12 *Majors to FTE BOR Appointed Faculty 46.5 43.6 49.8
13 Majors to Analytic FTE Faculty 23.3 30.2 33.6
13a Analytic FTE Faculty 4 4.3 4.4
14 Overall Program Budget Allocation $234,477 $253,476 $328,801
14a General Funded Budget Allocation $234,477 $253,476 $322,134
14b Special/Federal Budget Allocation $0 $0 $0
14c Tuition and Fees $0 $0 $6,667
15 Cost per SSH $105 $93 $118
16 Number of Low-Enrolled (<10) Classes 2 1 4
*Data element used in health call calculation Last Updated: January 27, 2014

Effectiveness Indicators Program Year Effectiveness Health Call
10-11 11-12 12-13
17 Successful Completion (Equivalent C or Higher) 69% 71% 73% Cautionary
18 Withdrawals (Grade = W) 38 66 73
19 *Persistence Fall to Spring 63.2% 61.1% 69.5%
19a Persistence Fall to Fall     43.7%
20 *Unduplicated Degrees/Certificates Awarded 75 60 75
20a Degrees Awarded 7 8 14
20b Certificates of Achievement Awarded 0 0 1
20c Advanced Professional Certificates Awarded 0 0 0
20d Other Certificates Awarded 133 98 127
21 External Licensing Exams Passed   Not Reported Not Reported
22 Transfers to UH 4-yr 6 10 20
22a Transfers with credential from program 3 1 4
22b Transfers without credential from program 3 9 16

Distance Education:
Completely On-line Classes
Program Year  
10-11 11-12 12-13
23 Number of Distance Education Classes Taught 11 14 18  
24 Enrollments Distance Education Classes 291 388 474
25 Fill Rate 88% 92% 88%
26 Successful Completion (Equivalent C or Higher) 66% 66% 73%
27 Withdrawals (Grade = W) 15 30 39
28 Persistence (Fall to Spring Not Limited to Distance Education) 64% 67% 68%

Perkins IV Core Indicators
2011-2012
Goal Actual Met  
29 1P1 Technical Skills Attainment 90.00 92.59 Met  
30 2P1 Completion 50.00 37.04 Not Met
31 3P1 Student Retention or Transfer 74.25 77.78 Met
32 4P1 Student Placement 60.00 60.00 Met
33 5P1 Nontraditional Participation 17.00 63.28 Met
34 5P2 Nontraditional Completion 15.25 66.67 Met

Performance Funding Program Year  
10-11 11-12 12-13
35 Number of Degrees and Certificates     15  
36 Number of Degrees and Certificates Native Hawaiian     4
37 Number of Degrees and Certificates STEM     Not STEM
38 Number of Pell Recipients     57
39 Number of Transfers to UH 4-yr     20
*Data element used in health call calculation Last Updated: January 27, 2014
Glossary | Health Call Scoring Rubric

Part II. Analysis of the Program

Demand Indicators

Although Demand is rated Unhealthy, the Demand indicators for the management program have been rising for the past five years.  New and Replacement Positions (county prorated) have risen from 283 in 2008 to 507 in 2013.  The number of management majors also has risen dramatically over the same period -- from 60 to 149.5 -- an increase of nearly 150%.  SSH Program Majors in Program Classes rose from 198 to 582: a rise of 194%.  The percentage increase in SSHs is also larger than the percentage increase in majors, so the individual majors are taking more credits.  SSH Non-Majors in Program Classes climbed by 22%, SSH in All Program Classes by 39%, FTE Enrollment  in Program Classes by 39%, and the Total Number of Classes Taught rose by 29%.

 

Efficiency Indicators

The program continues to do well--Healthy—in terms of Efficiency.  From 2008 - 2013, the Average Class size has risen by 8% from 21.6 to 23.3.  The fill rate has remained relatively stable at 80%.  Majors to FTE BOR Appointed Faculty has climbed to 49.8 - up 67% from 29.8 in 2008.  Majors to Analytic FTE Faculty also experienced positive growth -- up 94% over the same period.

 

Effectiveness Indicators

The Effectiveness indicators have shown some very positive trends over the past five years.

Successful Completion rates have risen to a program high of 73% in 2013, up from 65% in 2008.  Persistence (Fall to Spring) also reached its highest level in 2013 -- nearly 70% -- a rise of 20% over the same period.  The number of Unduplicated Degrees/Certificates increased 525% while transfers to UH 4-Yr institutions grew from 1 to 20 during that period.

 

Distance Education

The indicators for the  Distance Education (DE) component of the management program have also improved since 2008.   Although the number of DE Classes Taught has remained relatively stable at 18, enrollments in DE Classes increased about 20%.  The fill rate continues to be good at 88%. Successful completion has risen to 73%, up from 67% in 2008.  Persistence has also improved:  from 2009’s low of 57%, it has risen to 68%.

 

Perkins Core Indicators

The Completion rate of 37% fell short of the 50% goal in 2013, all other Perkins Core Indicators met or exceeded goal values in 2013.

Technical Skills Attainment at 92.59 surpassed its goal of 90; Student Retention or Transfer exceeded system goals by approximately 5%; the goal for Student Placement was met at 60; and Nontraditional Participation and Nontraditional Completion rates greatly exceeded goals set by 272% and 337% respectively.

Part III. Action Plan

The University of Hawaii Board of Regents has approved the conversion of the Associate in Applied Science Degree in Management to the Associate in Science Degree at Leeward CC.  The effective date of the conversion will be Spring 2014.

The Management Program is also in the process of modifying the A.S. Degree in Management:   increasing the special electives from 6 credits to 12 credits.  This change will not only allow existing and future management students more flexibility planning their program but also allow specializations to be developed within the existing program.  Possible specializations include Hospitality/Travel & Tourism; Entrepreneurship; and Integrated Marketing.  At the present, a Travel Industry subcommittee is being established to discuss the possibility of offering a specialization with emphasis in Travel, Tourism, and/or Hospitality.

Part IV. Resource Implications

None.  At the present time, all modifications can be carried out with existing resources.

Program Student Learning Outcomes

For the 2012-2013 program year, some or all of the following P-SLOs were reviewed by the program:

Assessed
this year?
Program Student Learning Outcomes

1

Yes
Handle general business operations that require basic math and computer skills.

2

No
Communicate effectively with customers and co-workers in an organizational setting.

3

No
Carry out basic management, accounting and marketing functions in a workplace environment.

4

Yes
Understand how to train, motivate, and supervise employees/associates to attain the goals of a business.

5

No
Establish and promote a collaborative work environment.

6

No
Work within the ethical, legal, and regulatory parameters on the industry.

7

Yes
Calculate, compile, and analyze financial records to make prudent business decisions.

8

No
Select, utilize and integrate appropriate current and emerging technologies to support business functions.

9

Yes
Use verbal, non-verbal, and written communication skill effectively in the business context.

10

No
Interact with internal and external customers in ways that effectively support the work to be accomplished and customer satisfaction.

11

No
Exhibit work behaviors that maximize the opportunity for continued employment and growth within an organization.

12

No
Assist in the design, implementation and continuous assessment of business strategies based on consumer needs and market changes.

A) Evidence of Industry Validation

No content.

B) Expected Level Achievement

No content.

C) Courses Assessed

No content.

D) Assessment Strategy/Instrument

ECOM 100

Students will be measured using a website project evaluation rubric, where they will create a website to market their product or service.  The website integrates their strategies for developing a look/feel/tone/message for their website that is aligned with their targeted customer, best practices for easy site navigation and excellent customer service, and improvements based on feedback from others

FIN 150

Students will be measured using a written project evaluation rubric, where they will create a budget to reduce spending by 20% (budget is based on a 2-week spending diary).  They will describe one short-term (achieved in less than 2 years), one intermediate (2-5 years)  and one long-term (5+ years) financial goal including the goal in measurable terms, the time frame to achieve the goal, and 3 specific action items that will help them achieve the goal. 

MGT 125

Students will be measured using a written project evaluation rubric, where they write a business plan.  The learning outcome will be achieved if at least 90% of the students who submit the project receive a rating of acceptable (grade of C or higher) on the rubric.

MKT 120

Students work in teams to accomplish a defined project and apply the basic management principles to situations similar to that encountered in business. The final project outcomes exemplify the students’ ability apply the management principles.

MKT 130

Students will be measured using a written project evaluation rubric, where they will create a Customer and Marketing action plan.  They will define the type of retailer they are using as their case study, determine how the company web site can support the physical store, identify how their product or service meets the needs of their profiled customer, and gauge how social factors re influencing the buying process.

 

E) Results of Program Assessment

ECOM 100

100% of the students sampled for assessment received a rating of acceptable or higher.

FIN 150

96% of the students sampled for assessment received a rating of acceptable or higher.

MGT 125

90% of the students sampled for assessment received a rating of acceptable or higher.

MKT 120

88% of the students sampled for assessment (report) and 84% of the sutdents sampled (presentation) received a score of 70% or higher.

MKT 130

92% of the students sampled for assessment received a rating of acceptable or higher.

F) Other Comments

No content.

G) Next Steps

As all benchmarks have been achieved, continue with current methodologies/asssessments to ensure future success.