University of Hawaii Community Colleges
Instructional Annual Report of Program Data (ARPD)

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Review Year: College: Program:

College: Leeward Community College
Program: Management

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The last comprehensive review for this program was on 2011, and can be viewed at:
STEM Program

Program Description

Certificate of Competence

Business Foundations

6 Credits

The Business Technology Division offers this program to provide

the most critical skills demanded by businesses: customer service,

interpersonal skills, and communication. The certificate offers training

opportunities for business and students who are currently working in

industry as well as for those who wish to apply their skills in immediate

employment while pursuing additional college study.

Certificate of Competence

Management Foundations

9 Credits

Provides insight to practical applications of managerial functions,

theories and structures; introduction to accounting theory,

and marketing fundamentals. One of the three required certificates

endorsed by the Western Association of Food Chains (WAFC) for its

Retail Management Certificate.


Certificate of Completion

Business Essentials

12 Credits

Focuses on developing computational skill patterns, communicating

clearly and concisely on professional and personal levels; selecting and

utilizing word processing, spreadsheet and presentation software. One

of the three required certificates endorsed by the Western Association of

Food Chains (WAFC) for its Retail Management Certificate.

Certificate of Competence

Retail Foundations

9 Credits

Develops interpersonal communication skills; an understanding of

human resource managers roles and duties; and provides a foundation

in retail management. One of the three required certificates endorsed

by the Western Association of Food Chains (WAFC) for its Retail

Management Certificate.

Certificate of Completion

Sales and Marketing

21 Credits

This program prepares students for entry- level employment positions

in the Sales and Marketing field such as retail clerks, stock clerks,

cashiers, order clerks, stockpersons and sales trainees. See a Management

Academic Advisor for assistance. SMKT courses below 100-level have

been modified into MKT courses above 100-level, as indicated below.

Certificate of Completion

Health Care Management

12 Credits

The Health Care Management Program provides students with

the skills and knowledge necessary to advance to various levels

of administrative and supervisory positions in medical clinics,

hospitals, or other health care organizations.



Certificate of Completion

Management Essentials

15–18 Credits

The Management Essentials Program provides students with

management skills and knowledge necessary to advance to various levels

of administrative and supervisory positions.

Certificate of Completion

Travel Industry

16-19 Credits

The Travel Industry Certificate of Completion is designed for those

who seek to achieve basic skills and knowledge that will prepare them

to find employment in various segments of the hospitality and travel

industry, with a focus on lodging. Students selecting the Certificate may

have background experience in the field or be seeking a career area. The

courses required in the Certificate are applicable to the A.A.S degree in



Certificate of Achievement

Retail Management

30 Credits

The Retail Management Certificate of Achievement will help to prepare

current and future retail employees for the challenges faced in the

dynamic and fast-paced retail industry. It will also provide students with

the insight needed to be successful as a retail manager.


Associate in Applied Science Degree

in Management (formerly Supervisory Management)

60 Credits

This program prepares the student for future managerial positions and provides continuing education for current managers.

 The Management Program offers the following certificates/degrees:

Part I. Quantitative Indicators

Overall Program Health: Cautionary

Majors Included: BESS,HCAD,MGT,SMKT

Demand Indicators Program Year Demand Health Call
09-10 10-11 11-12
1 New & Replacement Positions (State) 724 679 855 Unhealthy
2 *New & Replacement Positions (County Prorated) 469 442 379
3 *Number of Majors 88 93 131
4 SSH Program Majors in Program Classes 351 324 474
5 SSH Non-Majors in Program Classes 1,878 1,899 2,250
6 SSH in All Program Classes 2,229 2,223 2,724
7 FTE Enrollment in Program Classes 74 74 91
8 Total Number of Classes Taught 34 36 39

Efficiency Indicators Program Year Efficiency Health Call
09-10 10-11 11-12
9 Average Class Size 21.9 20.6 23.3 Healthy
10 *Fill Rate 75% 75% 80%
11 FTE BOR Appointed Faculty 2 2 3
12 *Majors to FTE BOR Appointed Faculty 44 46.5 43.7
13 Majors to Analytic FTE Faculty 23.3 23.3 30.2
13a Analytic FTE Faculty 3.8 4 4.3
14 Overall Program Budget Allocation $170,359 $234,477 $253,476
14a General Funded Budget Allocation $165,872 $234,477 $253,476
14b Special/Federal Budget Allocation $4,487 $0 $0
14c Tuition and Fees Not Reported Not Reported $0
15 Cost per SSH $76 $105 $93
16 Number of Low-Enrolled (<10) Classes 1 2 1

Effectiveness Indicators Program Year Effectiveness Health Call
09-10 10-11 11-12
17 Successful Completion (Equivalent C or Higher) 66% 69% 71% Cautionary
18 Withdrawals (Grade = W) 57 38 66
19 *Persistence (Fall to Spring) 66% 63% 61%
20 *Unduplicated Degrees/Certificates Awarded 59 75 60
20a Degrees Awarded 6 7 8
20b Certificates of Achievement Awarded 0 0 0
20c Advanced Professional Certificates Awarded 0 0 0
20d Other Certificates Awarded 94 133 98
21 External Licensing Exams Passed Not Reported Not Reported Not Reported
22 Transfers to UH 4-yr 2 6 10
22a Transfers with credential from program 0 3 1
22b Transfers without credential from program 2 3 9

Distance Education:
Completely On-line Classes
Program Year  
09-10 10-11 11-12
23 Number of Distance Education Classes Taught 13 11 14  
24 Enrollment Distance Education Classes 301 291 388
25 Fill Rate 79% 88% 92%
26 Successful Completion (Equivalent C or Higher) 64% 66% 66%
27 Withdrawals (Grade = W) 24 15 30
28 Persistence (Fall to Spring Not Limited to Distance Education) 57% 64% 67%

Perkins IV Core Indicators
Goal Actual Met  
29 1P1 Technical Skills Attainment 90.10 86.67 Not Met  
30 2P1 Completion 45.00 40.00 Not Met
31 3P1 Student Retention or Transfer 56.00 80.56 Met
32 4P1 Student Placement 51.00 80.00 Met
33 5P1 Nontraditional Participation 16.25 25.00 Met
34 5P2 Nontraditional Completion 15.15 0.00 Not Met
Last Updated: August 6, 2012
Glossary | Health Call Scoring Rubric

Part II. Analysis of the Program


Demand Indicators

Overall demand was rated unhealthy because the number of majors was too small relative to the number of new and replacement positions (county prorated).  However, the number of MGT majors has increased by about 41% since the previous year and about 49% since AY 2009-2010.  We anticipate continued growth and unprecedented levels of enrollment in the program.

SSH Program Majors in Program Classes, SSH Program Majors in Non-Program Classes, and SSH in All Program Classes also experienced strong growth as shown by a 46%, 16%, and 23%, respectively, from 2010-2011 to 2011-2012.

FTE Enrollment in Program Classes climbed by about 23% while Total Number of Classes Taught rose by 8% over the same period.



Efficiency Indicators

Program Efficiency was rated Healthy for FY 2011-2012.

Average Class Size improved by 13% to 23.3 and the Fill Rate rose to 80%, the highest levels ever achieved for Management courses.

The addition of Douglas Choy to the Management Program has raised the FTE BOR-appointed faculty count to a healthy level of 3.

Majors to Analytic Faculty improved by 30% over the same period.

The program continues to have very few (one in 2011-2012) Low-Enrolled Classes.



Effectiveness Indicators

Program Effectiveness continues to be cautionary.  But the indicators continue to improve.

The Successful Completion Rate has increased from 69% to 71%,  Degrees awarded rose by 14%; Transfers to UH improved by 67%.

As more classes are being offered online and as hybrids, withdrawal rates have become more increased.  Faculty plan to continue to take advantage of programs such as Early Admit and Makaala to improve student success, reduce withdrawal rates, and increase persistence.


Distance Education

The demand for distance education courses in the Management Program has continued to rise over the past few years.  2011-2012 numbers indicate a 27% growth in the Number of Distance Education Courses Taught and a 33% increase in enrollment.

The Fill Rate has again improved, with a 5% increase:  a program high of 92%.

Successful Completion Rates and Persistence Rates have remained relatively flat while withdrawals have doubled over the past year.  As mentioned, faculty will continue to utilize the Early Alert and Makaala Programs to help to improve this area.  In addition, a Retention Specialist has been hired to also help to improve student success.


Perkins IV Core Indicators

Technical Skills Attainment numbers fell just short of the benchmark by 4% while Completion rates missed the goal by 11%.  The Retention Specialist will help to improve success in these areas.

Student Retention or Transfer and Student Placement exceeded benchmarks by 44% and 57% respectively.  Joy Lane, the Business Division Counselor, has been invaluable to the success of the Management Progam's success in these areas.

Part III. Action Plan


The Western Association of Food Chains (WAFC) Retail Management Certificate Program continues to be the driving force behind Leeward CC’s Management Program since the inception of the management program in 2006.  Hawaii WAFC members include companies such as Safeway, KTA, Whole Foods, Times, Foodland, Costco, and Star Markets.

Safeway, which has about 2,000 employees in Hawaii, continues to spearhead statewide enrollment in the certificate program.  It is the only company that offers employees 100% tuition reimbursement.  The management program faculty at Leeward are working closely with the Human Resources Department at Safeway to promote the program to all Safeway employees.  In the past year, Foodland has joined Safeway in its commitment to involve employees into the program.  Times Markets, which recently acquired Star Markets, has also recently voiced their commitment to the program.  Through close collaboration with Foodland, Safeway, and Coke, Leeward CC will begin to offer on-site classes with these partners beginning in Fall 2013.

All of the WAFC Retail Management Certificate Program courses are offered online.  These courses are also taken by students earning Certificates of Competence in Retail Foundations, Management Foundations, and/or Business Essentials, and the Certificate of Achievement in Retail Management.

Joy Lane, the Business Division Counselor,  will continue to provide critical support, meeting with and providing guidance to all business students.

Since she began working with the program at the beginning of Fall 2008, not only has there been an increase in Management majors, but also an increase in the number of students applying for graduation in the MGT program.  In addition, Joy tracks all students who have taken core MGT program courses and directs them toward completing the AAS or certificate programs.

In addition to Joy's invaluable help, the Retention Specialist position will also be a tremendous asset to the Management Program in regards to student success, retention, and persistence.

The A.A.S. in Management is in the process of being approved to change its designation to an Associate in Science Degree.

The Management Program is also in the process of creating a both a Certificate in Achievement and Specialization in Travel/Hospitality and redesigning the present Sales and Marketing Certificate to include Social Media/Marketing and to potentially create a specialization in this area also.

Part IV. Resource Implications


Program Student Learning Outcomes

For the 2011-2012 program year, some or all of the following P-SLOs were reviewed by the program:

this year?
Program Student Learning Outcomes


Handle general business operations that require basic math and computer skills.


Communicate effectively with customers and co-workers in an organizational setting.


Carry out basic management, accounting and marketing functions in a workplace environment.


Understand how to train, motivate, and supervise employees/associates to attain the goals of a business.


Establish and promote a collaborative work environment.


Work within the ethical, legal, and regulatory parameters on the industry.


Calculate, compile, and analyze financial records to make prudent business decisions.


Select, utilize and integrate appropriate current and emerging technologies to support business functions.


Use verbal, non-verbal, and written communication skill effectively in the business context.


Interact with internal and external customers in ways that effectively support the work to be accomplished and customer satisfaction.


Exhibit work behaviors that maximize the opportunity for continued employment and growth within an organization.


Assist in the design, implementation and continuous assessment of business strategies based on consumer needs and market changes.

A) Evidence of Industry Validation

No content.

B) Expected Level Achievement

No content.

C) Courses Assessed




What was learned from the assessment?

What changes were made or actions taken for improvement?

What future changes are planned?





Management 121


Discussion and formative assessments done in class have allowed the majority of the students to successfully understand the topics covered.

89% of all students enrolled achieved 70% or higher.

Used more small group discussion to enhance understanding of topics covered; also used number randomizer (WWW) tool to call on students to discuss topics covered – this kept students “on-their-feet” as they never knew when they would be called on for a specific question – this allowed for much more discussion and homework completion in the classroom.

Continue do to what is being done in the classroom to continue student success.  Find other ways in which to present the topics to improve on success rates.

2, 9, 10, 12

Management 200


For the most part, students are achieving success in this course.  78% of the students attained a grade of 70% or higher. 

The process has provided positive reinforcement that the material being covered in preparatory classes are enabling students to be successful in this course.

Continue to provide feedback to instructors who teach prerequisite courses that their coverage of material which pertains to this assessment is satisfactory.


Marketing 120


The measures used to assess these two outcomes indicate that students are meeting the requirements.


Increase the point value of the project to be at least 10-15% of the overall course grade as the effort to complete the project seemed greater than the weight of the project compared to the overall course.

Continue do to what is being done in the classroom to continue student success.

3, 2, 5



D) Assessment Strategy/Instrument

No content.

E) Results of Program Assessment

We are using course SLOs mapped to our Program Learning Outcomes (PLOs) to assess the PLOs.

Seven of the twelve program student learning outcomes (SLOs) were assessed.  The results of the assessment revealed that all those learning outcomes were being achieved by students who participated in the assessment.  Although all SLOs have been achieved, measures are being taken to improve student peformance when assessment is done again in the future. Assessment of the remaining program SLOs is currently ongoing.

F) Other Comments

No content.

G) Next Steps

No content.